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ICIA: ICIA Releases 2001 Dealer Compensation Survey

The results of the ICIA 2001 Dealer Compensation and Benefits Survey are in. ICIA has conducted the survey since 1997 to provide important benchmarks

ICIA: ICIA Releases 2001 Dealer Compensation Survey

Apr 1, 2002 12:00 PM

The results of the ICIA 2001 Dealer Compensation and Benefits Survey are in. ICIA has conducted the survey since 1997 to provide important benchmarks for A/V firms. Conducted in the fall of 2001, the 80-page report has detailed charts showing salaries for 30 positions, commission rates for positions sorted by size of company and number of employees, specialized benefits sorted by company revenue, and more. Copies of the report may be ordered from ICIA for $130 plus $5 for shipping and handling.


Business and industry maintain their position as the dominant market segment, but their share of the market has declined from 72 percent in 1997 to about 64 percent in 2001. Education, government, hotel/restaurant and religious institutions have grown in importance, expanding the diversity of clients for A/V firms.

“The industry is changing as more and more sectors look to A/V communication tools to meet their goals,” says Kevin Collins, ICIA president and vice president of HB Communications. “From distance learning to museum display to military control rooms, unique applications of technology continue to be sought by clients. This increases the need for ICIA to identify and address the latest trends so that we as an industry can proactively build workforce development initiatives to meet forecast growth.”

The popularity of health insurance, retirement plans, association dues and professional training and education is growing. Companies report salary increases are the most popular reward for employees who enroll in training. A majority of respondents said that it’s hard to find qualified applicants. Nearly 60 percent agreed that “it is necessary to take specific actions now to encourage young people to enter the A/V field.”

Projection Industry Summit Conference at InfoComm ‘02

The first annual Projection Industry Summit Conference (PISC) will be held June 10-11 at the Sands Expo and Convention Center in Las Vegas with InfoComm ‘02. Two days of presentations, papers, panel discussions and networking events will focus on key market and technology factors that will determine high-volume growth in microdisplay projection systems.

“Finding ways to expand the manufacturing base, increase efficiency and lower costs is in everyone’s interest, as it will ultimately drive more sales and profitability,” said Chris Chinnock of Insight Media. Business, marketing and technology leaders are invited to participate in this examination of trends from projector branders and integrators, component suppliers and market analysts. “We are trying to create a forum to build industry confidence for moving forward into high-volume markets,” said Chuck McLaughlin of McLaughlin Consulting Group, the event’s cosponsor with Insight Media. “The branders and integrators need to know that the supply chain can really support the volume and price points. The component and subsystem suppliers need the confidence that their cost reduction programs will really result in high volume.”

For more information about the conference or to register, visit

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