Inaugural Summit on Digital Signage Content Management Reveals How to Create Content with Impact
Sep 6, 2005 12:43 PM
Advertisers are recognizing that the effectiveness of traditional channels are losing impact, and that, as consumers become increasingly sophisticated, they are attracted to products and advertisements that are tailored to their personal needs. Given these industry trends, Strategy Institute will be hosting its first Digital Signage Content Management conference on Jan. 23-24, 2006, in Las Vegas to address how digital signage content management is becoming a priority for leading organizations worldwide.
This summit will bring together all stake holders in this rapidly progressing industry—including representatives from top retailers, brand companies, network operators, location owners from all relevant verticals, advertising agencies, blue-chip advertisers, content creators/managers, and rich media executives. This highly educational event will address sessions on determining the objective of your digital network, how to create content that is both impactful and entertaining, and how to measure the effectiveness of digital signage and content management strategies.
“Based on the success of our previous digital signage events and feedback from the industry, we are moving quickly to provide this market with knowledge on how to present targeted selling messages at the exact moment consumers are making critical decisions. We are pleased to announce that Nike, Best Buy, Safeway, and the U.S. Postal Service are part of our growing faculty of industry-leading speakers and are certain to make this event an invaluable learning experience for all attendees," says David Laird, president of Strategy Institute.
For more information on the conference, visit www.strategyinstitute.com.