Install of the Month
Mar 1, 2002 12:00 PM, DANIEL ARI
Hershey's 3-D Theater will be among the new attractions at Hershey's Chocolate World, enhancing the always-free chocolate-making tour ride. The goal of the 3-D theater was to provide an immersive experience for park visitors with the entertainment level of an amusement-park ride.
The Guitammer Company Inc. had developed the ButtKicker low-frequency audio transducer to amplify bass resonance — shaking floors, seats and walls — without drowning out higher frequencies. Teaming with Clair Brothers Audio, Landmark Entertainment and Backstage Technologies, Guitammer saw the installation of 82 ButtKicker 2 drivers in the new Hershey theater.
Ken McCaw and Marvin Clamme co-invented the ButtKicker in 1999 and released ButtKicker 2, a smaller, less-expensive version, in 2001. Both models are powerful, musically accurate transducers. They have been used by Disney, IMAX, Six Flags, The Who, Tower of Power, Creed and home theater installers.
Clair Brothers Audio was one of the ½rst systems integrators to use the ButtKicker. They sought an opportunity to work with Guitammer on a permanent installation; and, thanks to Landmark Entertainment's latest project, the opportunity arose in a sweet way.
Hershey's calls the experience, “an immersive, three-dimensional musical adventure…filled with surprises as the audience becomes part of the experience through special effects.” Clamme explains, “There's one ButtKicker to every three seats or so.” Says McCaw, “They enhance the sound track and provide special effects and music support.”
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