It’s Showtime
Mar 1, 2006 12:00 PM,
By Mark Johnson
What was that album from Emerson, Lake, and Palmer? (Now I’m really dating myself.) “Welcome back my friends to the show that never ends…” OK, so technically this year’s show will be over after March 18, but the NSCA Systems Integration Expo has been providing information and education to the systems integration industry for more than 20 years now. When I do my column “20 Years Ago in Sound & Video Contractor” (see p. 17), I’m regularly reminded of where this industry was two decades ago and how far we’ve come since then.
Over the years, the NSCA Expo has grown with the industry; this year’s show features not only more exhibitors, but, more importantly, an educational program that accurately reflects and meets the needs of our industry. One of the keys to staying competitive in today’s marketplace is knowledge. The educational offerings at the expo can provide that knowledge. They not only show us how to best use the current technology; they give us a look at what’s on the horizon, and provide insight and guidance on effective and efficient business practices that can increase our competitive edge.
There are many reasons for attending the NSCA Expo: Networking with peers and checking out the new product offerings from various manufacturers are among them. But in a time when knowledge is key to keeping ahead of the curve, you may find the lessons learned in the educational sessions before and during the expo an extremely valuable tool, regardless of your area of focus. I encourage you to take full advantage of the courses, seminars, and trainings being offered at NSCA Expo 2006.
Welcome back to the show, and see you in class.
