Pacific Media Associates Reports Rise in Rear-Projection HDTV Sales - Sound & Video Contractor

Pacific Media Associates Reports Rise in Rear-Projection HDTV Sales

Research firm Pacific Media Associates (PMA) reports that unit sales for rear-projection televisions in North America rose 10 percent last month.
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Pacific Media Associates Reports Rise in Rear-Projection HDTV Sales

May 11, 2006 3:38 PM

Pacific Media Associates (PMA), the global market information experts on large-screen displays, reports that unit sales for rear-projection televisions in North America rose 10% last month. Their March 2006 RPTV Sell-Through Tracking Service also shows that sales revenues only increased 6%, as average street price dropped 4%.

“DLP models continued to sell well,” according to Rosemary Abowd, Vice President with PMA. “They accounted for 64% of the unit market share, up from 59% in February, and up from 51% in March 2005. As for resolution, 720p models gained three points to take the majority of the unit market share with 52%. This gain was at the expense of 1080p models, which dropped three points to 45%.”

Strong sales of 46-, 50-, and 56-inch models catapulted Samsung past Sony to the number one position based on unit sales. The company’s 46-inch HLR4667W was the top-selling model for March, boosted by many close-out sales. Sony was a close second in overall unit sales, with four of the seven best-selling models for the month.

For more information, visit www.pacificmediaassociates.com.

Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

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