Samsung Signs Deal to Become “Official HDTV” of the NFL
Nov 4, 2005 10:17 AM
Samsung Electronics America and the National Football League (NFL) announced an official multi-million dollar deal for the 2005 and 2006 NFL seasons on Nov. 1. Samsung, the Official HDTV of the NFL, also unveiled its national ad campaign including TV commercials, print, online, and in-store exposure featuring four legendary NFL quarterbacks. Dan Marino, Troy Aikman, Steve Young, and Boomer Esiason will represent each of Samsung’s market share leading HDTV categories: LCD, Plasma, DLP, and SlimFit.
To celebrate the new relationship, Samsung kicks off its first of two NFL online promotions called the Samsung NFL HDTV Challenge. This promotion will provide online visitors a chance to win a trip to Super Bowl XL.
“This is an exciting time for Samsung, the NFL, its fans, and all NFL viewers to unite behind the world’s greatest game viewed on Samsung High Definition Televisions,” says Peter Weedfald, senior vice president of sales and marketing, U.S. consumer electronics and North American corporate marketing, Samsung Electronics America. “We feel privileged to team with the NFL and our All-Star quarterbacks who are all coveted leaders in sports entertainment. NFL games on a Samsung LCD, DLP, Slimfit, or plasma HDTV are a long-awaited matrimony and an experience millions of viewers and fans will fall in love with for decades to come.”
“In a continuous effort to align our brand with key leaders in the industry we are pleased to partner with Samsung, an innovator and global leader in consumer electronics,” says Phil Guarascio, NFL lead executive of marketing and sales. “Samsung High Definition TV brings a new level of excitement and realism to the NFL at home experience enhancing fan enjoyment.”
“I’m thrilled about my relationship with Samsung, a brand of excellent products truly representing premium quality and life enriching home entertainment.” says legendary quarterback Dan Marino. “I spent 17 years in the NFL and I know that fans will appreciate how a crystal clear Samsung HDTV helps them appreciate the vibrant colors of the field, and the energy of the game.”
Samsung will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player, and DVD recorder categories.