Sennheiser and InnovaSON End U.S. Distribution Agreement
May 13, 2005 5:18 PM
Effective August 1, Sennheiser Electronic
Corporation (SEC) will no longer be the distributor for InnovaSON digital
audio consoles in the United States. The distribution agreement is being
terminated by mutual agreement to allow SEC to focus its resources on other
core product segments and InnovaSON to set up a new North American outlet
for its consoles to support the growing market for digital live mixing
desks.
Notes Jeff Alexander, SEC’s vice president of sales, “Having InnovaSON as a
distributed brand gave all of us at SEC a unique insight into the
intricacies and technology of digital consoles and the value they provide to
today’s audio systems. We’ve enjoyed working with InnovaSON and wish them
continued success.”
Nick Cook, commercial director for InnovaSON adds, “SEC
has done a great job opening the door for InnovaSON in the United States over the past
few years when digital consoles were often considered ahead of their time.
We will now be looking to put in place a support and sales structure which
can capitalize on all the hard work SEC has put in.”
SEC will continue to provide technical support and warranty service on all
InnovaSON products throughout the established warranty period. InnovaSON
will be releasing its plans for sales and technical support for North
America shortly.
