Times Square is the new home of the world's largest toy store. Toys R Us moved into the square this past fall, prominently located on Broadway, between 44th and 45th Streets. One of the store's most noticeable features is its 9x48-foot 15mm curved interactive Smartvision LED display jutting from the exterior. The display is divided into two sectoins: The smaller section is 9 feet high by 16 feet wide, facing uptown; and the larger screen is a curved 9-foot-high by 32-foot-wide section facing downtown. Show & Tell Productions is the software developer, content developer and operator of the Smartvision display.
Smartvision president Gary Nalven commented, " This will be the third Smartvision display in Times Square and maintains our accolade as having the most square footage of any LED manufacturer in this high profile location...We are excited to be a significant part of Toys R Us history."