How many times have you been to a conference or event that was thinly disguised as a sales pitch? Perhaps including a product, book, or software? We’ve all been there, sitting with those presenters that are captivating and promise to solve all our problems—the catch being we had to buy X, Y, or Z. But wait a second. Didn’t we already pay to get in here in the first place? And now I’ve spent a chunk of change on a sales pitch, a few cocktails, and some catered dinners. How does this type of event really help your business without an additional cost?
One of the new concepts that will be rolled out at Business Xchange is the “unconference,” sessions that provide a time for attendees to drive the discussion on hot-button issues that are important to their business. Five rooms will host different discussions, and attendees are encouraged to bring their specific questions, challenges, and solutions to the appropriate room. Facilitators and experienced professionals will be available to provide insight and help as needed.
In addition to the business discussions in the unconference sessions, attendees will get to take deep dives into business concepts used by Fortune 500 companies. Two interactive half-day workshops have been developed to apply these concepts to small businesses.
The Advantage Workshop, facilitated by Michael Lorsch and Kristine Kern of the Table Group, will focus on organizational health and the four steps to getting healthy including building and maintaining a cohesive leadership team and creating organizational clarity.
The Trusted Advisor Workshop, facilitated by David Chow of Trusted Advisor Associates, will explore the impact that trust has on your bottom line. The workshop will provide a framework for evaluating trust and tools to improve your trustworthiness with customers.
First: CEDIA Business Xchange is set to take place at the Hilton NASA in Houston, April 29–May 1.
Second: Inaugural introductory rate for members! Only $799 when you register by Feb. 28.
Third: If you miss the inaugural member rate, make sure you register by March 25 to save $100 on your registration fees.
