Integrators and architects must navigate a complex working relationship, one that involves a delicate balancing act that ultimately needs to result in a satisfied client. Often, this relationship can feel like an afterthought, a transactional arrangement that comes with the territory. But according to the speakers at CEDIA Expo’s “Integrators and Architects Forever: A Beneficial Friendship” panel, viewing the relationship
through that lens is a grave mistake.
The three working partners on stage included architect Michael Gooden, founder of Bespoke Home Technology TJ Goodwin, and sales director at Texas Lighting Colin Smith. While they may come from different sectors of the industry, they agree on one fundamental rule: AV and lighting should be carefully considered and planned before a project even begins. How can such a thing be accomplished? By putting time and effort into building relationships.
“Early on in my career, I think AV was a bit of an afterthought,” admitted Gooden. “After a few rough projects and lessons learned, we really saw value in building relationships that spanned across many projects.”
Gooden gleaned from his years of experience that AV should be considered from the beginning stages of a new project. “Where we’ve had success is partnering with integrators early on in the design process,” he noted. “We will typically present schematic designs to the client, and that stage is typically when we will engage with AV consultants.”
From his side of the equation, Goodwin explained the value of establishing a long-term partnership with an architect. For one, being brought in early on a project can allow for thoughtful design choices that can keep tech from being distracting. Smith echoed the sentiment, stating that he prefers to be brought on board as early as possible. Working with Gooden and Goodwin, in his experience, allows for collaboration that produces the best result for the end client.
“Communication solves everything, and the sooner you get everybody together, the more you can discuss as a group. Things that I do affect what TJ does, and everything we do affects Michael,” he explained.
