At a First Look event, Samsung Electronics unveiled its 2020 model QLED 8K at CES 2020. The 2020 QLED 8K is an advanced AI technology that claims a whole new level of 8K experience through product-wide innovations ranging from picture quality to sound to smart features.
Most dramatically, the Infinity design, eliminates the screen bezel, setting a new standard for TV screens.
The product is equipped with an AI quantum processor that combines machine learning and deep learning in a 2020 QLED 8K . The deep learning method enhances the upscaling function, which converts the image quality to 8K regardless of the image quality of the original image. The new AI quantum processor runs on a neural network model and generates its own algorithm from the trained database, enabling optimal upscaling of any image.
The 2020 QLED 8K features a new ‘Adaptive Picture’ feature that provides optimized brightness and contrast in any viewing environment. Consumers don’t have to deliberately turn off the curtains or turn off the lights, even in strong sunlight, because the TV recognizes the environment and automatically adjusts the screen brightness.
Samsung also has an AI ScaleNet technology that reduces original data loss during video streaming . The technology will be applied to the Amazon PrimeVideo app in collaboration with Amazon.
In addition, 2020 QLED 8K TV will be able to enjoy streaming video of YouTube’s 8K AV1 codec.
One of the biggest features of the 2020 QLED 8K is its ability to deliver rich sound via OTS + (Object Tracking Sound Plus). This is a technology that recognizes moving objects in the video and moves the sound along the speakers mounted on the TV.
This technology enables 5.1-channel surround sound on the TV alone, supporting dynamic movement on the screen, such as a fast-moving scene.
Samsung will also introduce a new ‘Q-Symphony’ feature that will find the best sound by using both the TV and the soundbar’s speakers . This feature has won CES’s Best Innovation Award, and delivers 9.1.4 channels of high-quality sound that is richer throughout the home.
In addition, the AVA (Active Voice Amplifier) feature allows the TV to recognize ambient noise and adjust the volume of the video speaker’s voice. With this feature, consumers don’t have to worry about missing drama lines even when the surroundings are noisy.
The 2020 QLED 8K features an Infinity Design that eliminates the screen bezel, and can utilize up to 99% of the screen, providing outstanding immersion and elegant design. In addition, the 15mm ultra-slim design and a completely flat back surface set the bar for luxury screens with Infinity design.
Samsung Electronics redesigned the user interface of the Universal Guide, which helps consumers easily find the content they want . In particular, by recommending the streaming content in various apps at a glance, it is easier to choose the content you want to see.
In addition, ‘TV Plus’ , which Samsung Smart TV users can watch for free, will provide more than 120 global channels this year in various fields such as news and movies. It also has a ‘multi view’ feature that allows consumers to multitask while watching TV . Users can watch two contents at the same time, from ‘Side by Side’ to ‘Picture-in-Picture’.
One of the notable changes in this year’s new product is the ease of connecting TVs with other devices.
The new ‘Tap View’ feature allows users to initiate ‘Mirroring’ by simply touching the smartphone to the TV.
In addition, the ‘Digital Butler’ function was introduced to allow the TV to recognize and control not only devices connected via Wi-Fi or Bluetooth but also older devices not connected to the Internet.
The 2020 QLED 8K has also expanded its voice recognition service. In addition to Samsung Bixby, which is optimized for TV function control and content experience, Amazon Alexa and Google Assistant also improve convenience for consumers.
In addition, reflecting the recent trend to pursue a healthy lifestyle, the Samsung Health app can be used on Samsung Smart TVs. Users can easily manage their existing workouts from their smartphones on their TV, and they also offer dedicated fitness content.