To help promote H&M’s new Move brand, The Williamsburg, Brooklyn, New York H&M storefront has been updated with a hologram display.
H&M is emphasizing comfort while being active, as Move is a new line of athletic wear. As part of the advertising campaign, the clothing retailer is offering classes from fitness studios Grind House and Good Move. The hologram displays act as an in-store tie-in, with large 4K displays showing life-size fitness instructors. The installation is courtesy of hologram specialists Proto. A clip of one of the hologram displays in action was posted by Good Move’s Instagram account.
The H&M Move campaign is slated to run until February 19th. It’s currently unclear if the hologram displays will remain after the campaign is finished.
See also: Logitech unveils immersive video-conferencing booth, Project Ghost