Lenovo will be the second company to deliver a CES keynote address at the Sphere in Las Vegas. The company announced that it is bringing its annual global innovation event, Tech World, to the Sphere for the opening day of CES 2026, where Chairman and CEO Yuanqing Yang will deliver the keynote and showcase Lenovo’s latest product launches and proofs of concept.
“Over the past decade, Tech World has become Lenovo’s key platform to reveal our vision, showcase our innovation, and launch our most exciting products, solutions, and partnerships,” said Yang. “Now, set against the backdrop of CES 2026, we’ll give the audience an exclusive look at how our technology has revolutionized F1, unveil our plans for the first-ever AI-powered FIFA World Cup next summer, and create a hyper-personalized agent-native experience for individuals while unleashing Lenovo Hybrid AI Advantage for enterprise customers.
The event will feature immersive content created for Lenovo by Sphere Studios, as the two entities have inked a multi-year partnership that makes Lenovo an official technology partner of Sphere Studios. Not only is Lenovo presenting the keynote at Sphere, but thanks to the new partnership, the company’s own technology is helping to power the show’s content creation and production. Beyond Tech World and CES, Lenovo will continue to partner directly with Sphere Studios to support immersive content creation.
Earlier this year, Delta Airlines delivered the keynote address at the inaugural Sphere-hosted CES event.
