Meta has cancelled plans for an Apple Vision Pro competitor, according to The Information. While the Meta Quest 3 is the company’s flagship VR headset, to compete with Apple’s $3500 device, a new headset would require several upgrades. Chief among these would be the integration of micro-OLED displays, as opposed to the Meta Quest 3’s pair of LCD displays.
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Unfortunately, this looks like it’s the very reason Meta called off the planned device in the first place. The Information reports that Meta intended the headset, codenamed La Jolla, to be priced under $1000. As Apple discovered during production of the Vision Pro, micro-OLED displays are very expensive to produce, and Meta eventually determined that delivering a micro-OLED headset at its device pricepoint was simply not feasible.
Resources dedicated to La Jolla have reportedly been shifted to the production of headsets more in-line with the Quest’s pricepoint, with Bloomberg reporting that the company plans to release a budget-minded version of the Quest 3 as soon as later this year.
