Japanese company Cekai has created an incredibly impressive ‘3D’ billboard for this year’s Nike Air Max Day. Located in Hangzhou, China, the billboard utilizes multiple screens and a wrap-around effect to create one of the most pleasantly jarring digital signage displays I’ve ever seen. Included are pumping music tracks and sound effects to make the illusion seem even more lifelike. Last year, Cekai created a similar billboard in Japan for Nike Air Max Day 2022 that went viral, but this year’s pushes the boundaries even further.
See also: Giant dog and cat leap and play across some of Japan’s most viewed digital billboards
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