It’s important to remember that the custom electronics and integration industry is constantly growing and evolving, which means bringing in new faces that may not have a strong background in AV. At CEDIA Expo 2024’s “Leveraging Technology as an Extension of Your Brand” keynote presentation, a key theme was encouraging budding designers to become more familiar with the AV technology that is becoming increasingly essential in their professional world.
Led by Katye McGregor Bennett of KMB Communications, the presentation was followed by a
booth tour and a series of networking events to allow attendees to make industry connections. When polled, most designers in the room revealed they had yet to work with a technology integrator.
Sarah Dresher of LIT encouraged attendees to utilize manufacturer reps as a valuable resource for support, as well as to reach out to organizations like the Home Technology Association and CEDIA. “One thing we can count on with technology is that it’s forever changing,” she said, “so continuing to educate yourself is the best way to start getting involved.”
McGregor Bennett added that the growing number of technology experience centers can help designers learn about options currently available on the market. “Many of the integrators in the community are starting to build really beautiful experience centers,” explained Bennett. “These are often open and available to you in the design/build community to bring your clientele in and see what’s possible with technology without having to commit at the time.”
However, McGregor Bennett cautioned emerging designers that communication with integrators is key. “I want to make sure you understand that the integrators are there to help you, support you, and collaborate with you,” asserted Bennett. “They are not there to take over the project. By all means, if you get that sense, it’s a conversation you need to have, so they can understand the roles in the room and the hierarchy.”
Elizabeth Lord-Levitt of Built4Design Residential Academy also reminded attendees that clients don’t know what they don’t know. “Your goal as a designer is to be their advocate and say, ‘Is this important to you? This is a great resource to determine if it is, and if it fits into your budget.’”
