According a to a new report from Persistence Market Research, the global digital signage system market is expected to expand at a compound annual growth rate of 9.6%. At this rate, the market will increase from a value of $19 billion in 2023 to an estimated $36.1 billion by 2030. This growth is reflected in the rising adoption of signage solutions across sectors, including retail, hospitality, healthcare, transportation, and corporate environments.
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Persistence identifies several key driving factors in the digital signage market’s compounding growth, including:
- Increasing adoption in retail
- Technological advancements
- Demand for smart cities and digital transformation
- Growth in hospitality and transformation sectors
- Impact of COVID-19
The United States, in particular, sees significant investments in interactive and AI-powered digital signage solutions. Businesses in North America are increasingly focused on creating immersive customer experiences, using digital signage for personalized marketing campaigns and real-time analytics. According to the report, these interactive and immersive experiences represent a key area of growth over the coming decade. Other areas identified for growth and innovation include AI and machine learning integration, cloud-based digital signage, and sustainability practices.
To read the full report, click here.
