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Sonos to lay off 12% of workforce amid rumors of Apple buy

Sonos is to layoff 12% of its global workforce and close its New York store due to “uncertainty and challenges stemming from the COVID-19 pandemic.” The smart speaker giant will also close six satellite offices, according to a document filed with the with the Securities and Exchange Commission.

My colleagues at What HIFi? report that Sonos CEO, Patrick Spence, will take a 20 percent pay cut from 1st July through to the 30th December while other top executives have agreed to a 20 percent salary hit from July through to September.

“The pandemic and resulting economic impacts have caused us to have to make some hard choices, including reductions to our workforce, and the closure of some of our smaller offices and our storefront in New York City,” Spence told The Verge. “These changes are necessary in order for us to emerge from this period ready to take advantage of opportunities we see in the future.”

In May, Sonos had announced it would undertake a key spending review in an attempt to “tighten” operating costs and “preserve liquidity.”

The company is thought to have around 1450 employees, but there’s no official word on when the process will begin or who will be affected. Sonos estimates the cuts and closures could cost the company up to $30 million.

What HiFi? also rerports that the news prompted rumors that Apple could swoop in and buy the struggling speaker giant. Indeed, a June 22nd report published by investment expert Andrew Left, of Citron Research, claimed that an Apple-led takeover is “likely” and could help Apple gain an advantage over smart speaker rivals Amazon and Google.

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