Not only did Comcast broadcast this year’s big game in Dolby Vision 4K, but, for the first time ever, the Super Bowl was broadcast with Dolby Atmos audio. Xfinity TV customers were able to take advantage of Comcast’s Enhanced 4K feature, which debuted for the broadcast of the 2024 Paris Olympics.
Technically, the “Enhanced” that Comcast refers to is actually the upscaling of 1080p footage to 4K via Dolby Vision HDR, which, along with Dolby Atmos, the company pitches as offering “crisp quality, brighter colors and immersive audio.” Comcast also touted this year’s broadcast of Super Bowl LIX as having ultra-low latency, stating that it was “only seconds behind the game unfolding in New Orleans”.
“With the clearest picture quality and the most realistic audio possible, we’re offering customers a viewing experience they can’t get anywhere else for the biggest live sporting event of the year,” said Vito Forlenza, VP of Sports Entertainment, Comcast, ahead of Sunday’s big game. “Plus, we’re delivering it as fast as possible over our state-of-the-art network so customers can feel like they’re witnessing every exciting moment at the same time as the fans in the Superdome.”
See also: Samsung unveils first two 2025 soundbars to support Eclipsa Audio
