A Times Square 3D billboard by Daktronics has become home to a rampaging Xenomorph alien to promote the new FX show, Alien: Earth. Originally manufactured for Big Outdoor/Dream Outdoor/American Eagle, the signage now displays an immersive ad by BM Outdoor. “The 3D display leverages the eerie aesthetic fans love from the Alien franchise, now reimagined for a new generation,” comments the company.
WATCH: Alien invades Times Square through 3D billboard
A Xenomorph from Alien: Earth has made its home on a piece of curved Daktronics signage