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WATCH: Samsung The Premiere 4K Ultra Short Throw launches

First announced in September, it's getting a new round of consumer press

Samsung Electronics of America announced the launch of The Premiere, its new 4K Ultra Short Throw laser projector. The new 4K laser projector is the latest addition to Samsung’s award-wining Lifestyle product portfolio that provides a big picture cinematic display experience at home – without the display.

The Premiere will be available in up to 130” LSP9T and 120” LSP7T models respectively. The Premiere LSP9T is the world’s first HDR10+ certified projector with triple laser technology and delivers revolutionary contrast details as the user watches from bright to dark scenes with a peak brightness of 2,800 ANSI lumens. The Premiere also supports Filmmaker Mode for the first of its kind as a projector allowing users to enjoy watching movies as the director intended. The smart projector comes equipped with Samsung’s Smart TV platform and experience full of streaming video apps from major content partners and mobile connectivity features such as Tap View and mirroring.

The pricing is as follows:

  • LSP9T: $6,499.99
  • LSP7T: $3,499.99

The Premiere comes in an all-in-one compact, space-saving design that blends into a variety of living room settings and arrangements. It is designed for an easy setup and features fabric finishes around its edges that effortlessly complements any environment. The Premiere has powerful built-in woofers and Acoustic Beam surrounds sound, providing one of the best cinema experiences of projectors on the market today and reduces the need for additional sound equipment in tighter spaces.

“Over the past few months, we have seen how consumers are spending more time at home and how the role of everyday life continues to change. TV has become the center of entertainment, a fitness partner, a co-worker and a source for news,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “The Premiere re-imagines the home cinema experience with an all-new, compact design, 4K picture quality and big sound for tight spaces that can be used for any at-home activity and living room arrangements.”

Samsung first launched its Lifestyle product portfolio with The Serif in 2016 and has redefined the role of TV with a variety of lifestyle display options with an award-winning TV lineup that includes The Frame, The Sero and The Terrace that can transform any living space. By enhancing elements that speak to the consumer passion points for art, interior design and entertainment as well as an innovative mobile and Smart TV experience, Samsung’s Lifestyle product line-up continues to evolve as a central hub for a wide array of lifestyles and interests.

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