CAD and Astatic Form CAD Audio
CAD Professional Microphones and Astatic Commercial Audio Products have rebranded as CAD Audio in order to expand the company's product offerings across markets, optimize the efficiencies of its sales and distribution channels, and streamline its marketing, PR, and promotional efforts.
CAD Professional Microphones and Astatic Commercial Audio Products have rebranded as CAD Audio in order to expand the company's product offerings across markets, optimize the efficiencies of its sales and distribution channels, and streamline its marketing, PR, and promotional efforts, according to company officials.
The company was founded as the Astatic Corp. in 1931 in Conneaut, Ohio, by two radio engineers who wanted to develop a static-free or "astatic" microphone. The company evolved into Astatic Commercial Audio Products, which offered a variety of microphones for industrial, commercial, and installed sound applications. Recent innovations, such as variable pattern microphones, led to the development of the 1600/1700VP remote control variable pattern microphone, says the company.
In 1988, CAD Professional Microphones formed as a division of Astatic to design and build microphones for the recording and live sound markets. Among its products, CAD developed the cost-effective Equitek Series microphones, which were popular for the brand in the late 1980s and 1990s. Today, CAD offers the E100S condenser microphone.
The company reorganized as Omnitronics in 2000; and as of yesterday, CAD, Astatic, and Omnitronics will be known as CAD Audio.
There will be four series of products under the new CAD Audio brand: Recording, Live Performance, Astatic Commercial, and Personal Audio. The organizational changes will be reflected on the company's new website, cadaudio.com, and in all product, sales, and promotional materials.
"The CAD Audio brand simplifies and maximizes the effectiveness of our sales, distribution, and marketing," said vice president of sales and marketing Tony O'Keefe in a statement. "It also emphasizes the wide range of microphones and related equipment we have to offer while freeing us up to develop a broader array of audio products in the years to come. We're very excited about the unlimited potential of this new company."