Guitar Center Pro Hires Former Digidesign Manager
Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has appointed industry veteran Jerry Antonelli as GC Pro account manager, based in the company’s Sherman Oaks, Calif., location.
Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has appointed industry veteran Jerry Antonelli as GC Pro account manager, based in the company’s Sherman Oaks, Calif., location. In his new position, Antonelli will draw on his three decades of experience in the professional audio market to help GC Pro expand its presence in the studio/recording and post production market sectors. Company officials said the announcement underscores GC Pro’s commitment to growing GC Pro as a turnkey supplier for professional end users.
Antonelli has over 30 years of experience using and selling professional audio equipment. He most recently held the position of territory sales manager for Digidesign/Avid in Southern California, where he was responsible for all sales including recording and post production studios, individual personal studios, and high-profile artists recording on Pro Tools. Antonelli has a rich background in all aspects of recording and production and is particularly knowledgeable on hard-disk recording. Antonelli began his professional career working in Boston at E.U. Wurlitzer, where he became familiar with all aspects of recording and M.I. products.
“The knowledge and industry relationships Jerry gained while working for Digidesign, coupled with his successful management of many noteworthy product launches, will significantly help our customers when it comes to designing, planning and purchasing the right equipment for their individual needs,” said GC Pro director Rick Plushner, in a statement.
“I have watched GC Pro expand over the years and grow their business in various market sectors of the industry,” said Antonelli, “GC Pro has an established reputation in the post production and high-end recording studio markets as a full-service organization with an extremely knowledgeable sales and support staff that truly addresses the needs of their customers, and I felt the time was right for me to come on board.”