Case Study: Infiniti Leadership Summit, Chicago

For Infiniti, brand-leadership expert AMCI sought out Three Byte Intermedia, a custom software studio specializing in innovative AV solutions, to develop a unique personal presentation and interaction platform based on Apple iPads.
Author:
Publish date:

Case Study: Infiniti Leadership Summit, Chicago

Apr 12, 2011 12:00 PM

Image placeholder title

For Infiniti, brand-leadership expert AMCI sought out Three Byte Intermedia, a custom software studio specializing in innovative AV solutions, to develop a unique personal presentation and interaction platform based on Apple iPads. The challenge: The iPads would be given to 100 people at a time from Infiniti franchise dealerships across the U.S. who were attending the Infiniti Leadership Summit.

AMCI wanted to use iPads throughout the Summit presentations to demonstrate the streamlined, technology-enabled experience that Infiniti expects dealers to present and emulate.

Three Byte designed a hardware/software system to coordinate and control a room full of iPads as users completed interactive exercises and submitted their results. In one activity, attendees sorted a series of words into different categories based on how well they thought the word represented the Infiniti brand. The collective results were automatically aggregated and shown on the main presentation screen for everyone to review. This gave the facilitators instant feedback and enabled them to comment on the actual responses from the room.

“Each iPad had a custom-built Infiniti-themed app that we wrote and installed before the event,” says Three Byte principal Olaaf Rossi. “Utilizing registration information from AMCI ’s online participant registration website, users were greeted with a highly personalized experience that included their name, dealership, and email address. This same personalization allowed users to receive an email after the event with a complete record of the brainstorming and action-planning ideas they entered during the interactive iPad exercises. Furthermore, as permitted by the users, Infiniti can access this information to follow up and support dealers with their proposed action plans.”

Three Byte’s centralized control system consisted of a local Microsoft SQL/II S server, a dedicated gigabit network, and Ruckus wireless access points provided by Scharff Weisberg in each of the meeting rooms where the iPads were used. Three Byte’s back-end software allowed central control and status monitoring of all the iPads, the users and the submitted results. The operator had complete control over what was shown on the iPads at any given time. At the end of the event, the operator could reset all of the iPads with a single button push so they were ready for a new group of dealers the following day.

“It looked pretty awesome when our iPad app was triggered, and you could see all of the iPads change their screens at once without any interaction by the person holding the iPad,” Rossi says.

Featured

Related

absen Acclaim Series

Tech Showcase: Video Walls

The video wall market appears to be quite strong, and growing, at least according to the Futuresource 2018 report on video wall display solutions, which describes a global market value of $6.4 billion, and a 47% year-on-year growth in the worldwide market for large-scale ...read more

absen Acclaim Series

Tech Showcase: Video Walls

The video wall market appears to be quite strong, and growing, at least according to the Futuresource 2018 report on video wall display solutions, which describes a global market value of $6.4 billion, and a 47% year-on-year growth in the worldwide market for large-scale ...read more

trinty10

PK Sound Releases Trinity 10 line array

Calgary, Alberta — PK Sound, the company that revolutionized the loudspeaker industry with its Trinity Advance Robotic Line Array's three-dimensional wavefront technology, has released Trinity 10 — the first mid-size, three-dimensionally controlled sound system of its ...read more

SP_Powered_Group (1)

Peavey Unveils SP 2P Powered Speaker System

MERIDIAN, MS — Peavey® proves that two are better than one in the new SP® 2P Powered Speaker System. Expanding on the popular SP® Series for rock-solid live audio performance, the SP 2P is comprised of two switching power amplifiers that provide a high level of technological ...read more