CASE STUDY: Outdoor Mall Park Place, Canada

Author:
Publish date:
Social count:
0
ParkPlace.jpg

The outdoor mall Park Place in Barrie, Canada is home to a communal fireplace that encourages patrons to take a break, socialize, and keep warm. To complement the existing social space, Park Place recently added a digital signage display designed and installed by AV integrator Advanced.

“We were determined to help Park Place achieve their vision without breaking the bank. Given the close viewing environment at hand, outdoor LED display technology was out of the question. We had to figure out a way to bring a high-resolution indoor display outdoors, and we were able to do so,” explained David Weatherhead, president of Advanced. “After a significant amount of research and a degree of creativity, we designed and installed a unique 2 by 2 matrix of 55in. DynaScan LCD video wall panels with a seamless, super thin 3.5mm bezel-to-bezel, inside of a custom enclosure to protect it from the weather.”

Advanced selected a DynaScan display because of its LCD panels provide a brightness of 3,000 nits. Additionally, the LCD option creates a very seamless look, with one large image in high resolution. “This is a rare outdoor solution that is extremely high-resolution,” Weatherhead said. “It’s not often that this type of seamless picture is experienced on a display outdoors.”

Since the DynaScan LCD video wall is meant for indoor use, Advanced had to design a custom solution that would protect it from Canada’s severe outdoor elements. Advanced partnered with Batko to design a custom enclosure that was weatherproof, tamperproof, and temperature-regulating. The customized enclosure effectively manages the heat of the video wall, consistently keeping an optimal temperature inside. “The climate in Canada is completely unpredictable,” Weatherhead said. “We engineered a solution that protects an indoor display and prevents the enclosure from overheating due to the heat dissipation of the high-brightness displays.”

Advanced also customized a content distribution solution. The Park Place mall central office, where the content was to be transmitted from, was approximately 600 feet away from the display itself. “We worked with a manufacturer to design a completely customized fiber optic cable solution to run from the video processor to the display, and we were able to transmit the signal, despite the far distance,” Weatherhead explained.

Additionally, Advanced installed a video wall processor with 4K inputs instead of the traditional “daisychaining” configured with most projects of this nature. The specialized processor allows Park Place to add displays in the future, if they so choose. “We also configured the processor to work with a Crestron control system, which allows Park Place employees to control the display’s content easily and remotely from a touch panel,” Weatherhead said.

Related

AutoClub.jpg

CASE STUDY: AAA, Minneapolis

In order to inspire Auto Club members waiting in its main lobby, AAA Minneapolis deployed a large video wall in support of its iTravel Advisor travel agency. In addition to beautiful travel imagery and advertising, the video wall also incorporates continuously updated data feeds ...read more

CNN.jpg

CASE STUDY: CNN, Washington D.C.

With the current emphasis on facts and explanatory data, CNN decided to entirely redesign their studio in Washington D.C. to include the highest-resolution, lowest pixel pitch LED displays in the world for “The Situation Room” with Wolf Blitzer and “The Lead” with Jake Tapper. ...read more

Substance.jpg

CASE STUDY: Substance Church, Minneapolis

Located in Minneapolis, MN, Substance Church is a dynamic, multi-site church that believes in doing things a bit differently by pushing the limits of the congregation’s expectations to build a stronger community. In that spirit, it recently underwent a LED video installation at ...read more

SVC_06_16_v5.jpg

Case Study: Westfield Mall

The Westfield Valencia Town Center in Santa Clarita is a classic California indoor/ outdoor retail environment, with a multistory mall plus sidewalks of shops united by common design themes—and audio. Distributed audio creates a subtle unifying atmosphere throughout the center, ...read more