CASE STUDY: Substance Church, Minneapolis

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Located in Minneapolis, MN, Substance Church is a dynamic, multi-site church that believes in doing things a bit differently by pushing the limits of the congregation’s expectations to build a stronger community. In that spirit, it recently underwent a LED video installation at their Northtown Campus with an enormous LED video wall. Led by Adam Frey, technical director for Substance, the church wanted to complete its full production design with a high-resolution and virtually flicker-free LED video solution, so it chose FLEXTour LED video from PixelFLEX, installed by REACH Communications of Champlin, MN.

“The project on a whole was a new lighting, projection, and LED video installation for our auditorium, and this was the final piece of the design for the new space,” said Frey. “Ideally, we wanted an LED wall that could be easily reconfigured for future designs, and we also needed the most flicker-free performance with a high Hz rate for our live streaming video. We looked at a number of different LED video manufacturers.”

Working with REACH Communications, Frey decided to install the FLEXTour video wall.

“Our stage proscenium opening is 48ft. wide by 22ft. tall, and the final LED video wall ended up being 47.5ft. wide by 11.5ft. tall with the ability to move up and down as needed,” said Frey. “Once we decided on the FLEXTour, we only had about two weeks to complete the project, so we worked with REACH Communications to help us complete the installation.”

REACH Communications supplied the motors, motor control panel, box truss, and rigging elements of the project. This adds the capability of raising and lowering the video wall, which is an important feature for Substance Church.

“I was excited for everyone to see the FLEXTour in use, and when we turned it on, everyone was very impressed with its brightness and highdefinition quality,” said Frey. “With our live streaming video, we can get down to about a four-foot square on the LED video wall before we see any pixelation, which is a great zoom distance from where the cameras are positioned, and it looks great on camera. Everyone was amazed at how much it transformed our worship environment,” said Frey. “It added a new layer to the service, making it much more visually engaging.”

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