Smart-Home Devices Will Overtake Smartphone Sales

Smart speakers, light bulbs outpacing the pack
Publish date:

Demand for smart-home devices will eclipse smartphones within five years, according to new data from Strategy Analytics, driven by lower pricing, improved user experiences, rapid technology developments, and compelling user applications and services.

The market research firm said consumers purchased 663 million smart-home devices worldwide last year, with sales reaching $84 billion. This is up 16 percent from $72 billion in 2016. Sales are expected to increase to $155 billion in 2023, with 1.94 billion units sold.

Smartphone sales, meanwhile, are expected to reach 1.86 billion units worldwide in 2023.


North America will account for 41 percent of total spending ($40 billion), followed by the Asia-Pacific region at $26 billion and Western Europe at $17 billion.

The fastest growing category this year will be smart speakers, Strategy Analytics said, which pegged it at an anticipated growth rate of 109 percent to reach 69 million units sold. Other rapidly ascending segments include smart light bulbs, connected smoke detectors, smart door locks, gateways and hubs, and security cameras.

Fast-Growing Smart-Home Categories

Global Annual Sales of Smart Home Devices (Units, in millions)

20172018Growth Rate

Smart Speakers




Smart Light Bulbs




Smart Door Locks




Smarthome Gateways & Hubs




“The emergence of the smart home as a popular concept in recent years has led to a wealth of new device opportunities for vendors and technology developers,” said Bill Ablondi, Strategy Analytics’s director of smart-home strategies. “The smart-home device landscape is still in its formative stage and multiple players are fighting to establish a presence."

He added "The scale of future demand suggests that there are huge opportunities for vendors that are able to take the lead in improving how people manage and organize their homes.”

The firm advised retailers to identify barriers to consumer adoption, as well as which bundles of products and services they expect will resonate with consumers



Christie_MicroTiles LED 3 (1)

Christie MicroTiles LED

Nearly a decade after Christie MicroTiles transformed the display landscape, Christie introduced MicroTiles LED at ISE 2019. Delivering 12-bit 4K at 120Hz, with fully compliant HDR-10, they include integrated image processing, scaling and simple switching. A patented software more


Genelec Smart IP Platform

AT ISE, Genelec unveiled unique open IP networking technology platform, aimed specifically at the installation market. The platform is designed to deliver power, audio and scalable loudspeaker system configuration, supervision and calibration features via a single standard CAT5 more


ZeeVee ZyPer 4K HDMI Module

In related news, at ISE, ZeeVee introduced a plug-in module to enable the world’s first Ethernet switch featuring integrated HDMI connectivity for video sources, including the capacity to distribute uncompressed 4K/UHD and HDR content. The new module, developed in collaboration more

Barona Casino - AV System - pagoda wall

The SVC Interview: HD to 4K Over IP

Barona Resort and Casino in Lakeside, California is up and running 24/7. They needed a huge expansion on their video system and it had to get done with no disruption or downtime. Fluid Sound, San Diego came in with Just Add Power’s Ultra HD Over IP system. Dennis Pappenfus of more


Tech Showcase: Outdoor AV

“Neither snow nor rain nor heat nor gloom of night…” What’s true for the Postal Service is true for a number of audio visual products these days. Depending on the needs of a particular outdoor installation, it’s likely there’s a speaker or display that will stand up the the more