Who’s Driving The Bus? - Sound & Video Contractor

Who’s Driving The Bus?

Well, maybe everybody is. In the past, particularly in display technology, product development was driven largely by innovations made for professional or commercial use. Conventional wisdom at that time was high-quality products were needed to help set high-quality production standards in the broadcast industry. In recent years, though, the industry has shifted, and product innovation is driven largely by the consumer market segment. And the reasons? Consumers today tend to be more technically savvy, as well as expecting a higher level of production value in entertainment. And most importantly, they represent a significantly larger purchasing segment than the professional or commercial markets do.
Author:
Publish date:

Who’s Driving The Bus?

Apr 17, 2006 8:00 AM

Well, maybe everybody is. In the past, particularly in display technology, product development was driven largely by innovations made for professional or commercial use. Conventional wisdom at that time was high-quality products were needed to help set high-quality production standards in the broadcast industry. In recent years, though, the industry has shifted, and product innovation is driven largely by the consumer market segment. And the reasons? Consumers today tend to be more technically savvy, as well as expecting a higher level of production value in entertainment. And most importantly, they represent a significantly larger purchasing segment than the professional or commercial markets do.

According to the Consumer Electronics Association (CEA), HDTV displays will outsell analog units by 89 percent in 2006, with a total unit sales figure of 15.9 million and an estimated revenue of more than $23 billion. In 2005, DTV sales grew 60 percent, accounting for $17 billion in revenue. CEA attributes the growth to increased popularity as well as declining prices for LCD and plasma displays. LCD TV sales represented four million units (about $3 billion), and plasma displays accounted for close to $4 billion in sales (almost two million units).

With that kind of buying power it’s easy to see how the consumer segment can fuel the development of flat-panel displays.

A 2004 survey by InfoComm International states that the professional AV industry produced $11.5 billion in product sales. And display sales accounting for 40 percent of that figure. The survey also projected an annual industry growth rate of 9.6 percent over the following five years.

The recent International Consumer Electronics Show (CES) welcomed more than 150,000 attendees and more than 2,500 exhibitors, and took up 1.67 million net square feet of exhibit space. It is undoubtedly one of the larger conventions to hit Las Vegas annually.

Featured

Related

Alto MixPack10

Tech Showcase: Portable PAs

The specific demands on a given portable PA system vary widely, and as a result, the available products are just as varied, from size and weight to feature set. The one thing they all have in common, though? Dependable portability, which is something every user requires. The Alto ...read more

tvOne CORIOmaster Micro

tvOne CORIOmaster Micro

The C3-503, CORIOmaster micro addition to the CORIOmaster family is a smaller video wall processor, designed to offer a more efficient approach to building video wall systems that are suitable to highly visual corporate meeting and collaboration enviroments. The CORIOThe many ...read more

TOA TS-910

This wireless conferencing system can handle up to 96 chairperson/ delegate stations, three level voting, and simultaneous translation audio channel. Combining wired and wireless units, as many as 192 stations can be used. The TS-800 and TS-910 chairperson/ delegate stations can ...read more

Starin Pro AV Outfitters Final-1

Starin PROAV Outfitters

AV distribution company Starin debuted ProAV Outfitters at InfoComm 2018, a new means of providing complete “deliverables.” More than a bundle of key components, it is cables, accessories, and all materials down to the toggle bolt. Think IKEA. More than a bundle, it includes ...read more

Sennheiser teamconnect_ceiling_front_rgb_2018

Sennheiser TeamConnect Ceiling 2

Launching in Q4 this year, the TeamConnect Ceiling 2 features automatic adaptive beamforming technology, enabling it to focus on the voice of a speaker in the room, regardless of their position. The ceiling microphone also offers support for Dante networks and Power Over ...read more