The Art of Techorating

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The Art of Techorating

Jul 31, 2012 10:41 AM

No, we didn't make the word up. "Techorating" is a catchy term coined back in 2008 by television's interior designer of choice, Doug Wilson, as a concept for the emergence of integrating display technologies and home decor in balance with one another. Over the last couple of years we have seen "techorating" migrate to commercial applications as well as digital signage. Techorating is the blending of modern display technologies with the art of decorating a space to ensure that the design and electronics suit the style and function of the space. The successful "techoration" of a space can serve as a functional and decorative part of the system and in the process expand the look and feel of the environment. This seminar explores the process of "techorating" a space, applications for "techoration" in commercial AV and digital signage applications and shows examples of "techorating" in practice and last but not least some cool products for "techoration" that you just might want to consider.

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Speaker: Jonathan Brawn is a principal of Brawn Consulting, an audiovisual consulting, educational development, and marketing firm, based in Vista, California. Brawn Consulting has a national footprint with connection to the major manufacturers and integrators in the commercial audiovisual industry. Prior to this, Jonathan was Director of Technical Services for Visual Appliances, an Aliso Viejo CA based firm that manufactures ZeroBurn plasma display technology, and successfully ran his own integration group, Brawn & Associates, serving the residential and commercial audiovisual markets. Jonathan literally grew up in the AV industry, with almost 20 years of experience in technology, design, and educational development. Starting with Hughes JVC in the early 90’s, Jonathan worked alongside his father Alan in creating and building training programs for technical, sales, and marketing development. Jonathan has extensive experience in AV systems design and integration, as well as expertise in the development of educational development programs. Jonathan holds CTS certification and teaches courses at InfoComm. Jonathan sat on the InfoComm PISCR (Projected Image System Contrast Ratio) task group, helping develop the industry ANSI standard for system contrast, and currently is part of the task group on Display Image Size. He is a founding director of ISF Commercial, a display calibration and certification standards body, and a founding member of The Digital Signage Experts Group. He provides articles for industry publications including Systems Contractor News, Sound and Video Contractor, and The Digital Signage Magazine.



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