March 26, 2025 Beaverton OR. The 8K Association (8KA), a not-for-profit trade organization composed of key technology companies in the consumer and professional 8K ecosystem, today unveiled its plan for a panel discussion and multifaceted demonstration area at the upcoming 2025 NAB Show. It’s just another example of the 8KA’s ongoing efforts to promote the entire 8K content ecosystem, including recent developments in image capturing, processing, editing, encoding, decoding, distribution and both consumer and commercial displays.
According to 8K Association president Bill Mandel, “Over the past year, the 8K Association has continued to work tirelessly to promote all of the key aspects of the 8K content ecosystem. During this year’s NAB Show, we’re pleased to share the latest news about this with everyone across the industry”.
8K’s Emerging Role in the Creative Process.
To help underscore this, the Association has assembled an outstanding panel of Hollywood experts who will engage in a lively discussion on a variety of topics, including some recent projects involving 8K scanning and mastering and its growing impact on motion picture restoration and archiving.
The panel session, titled 8K Technology and its Emerging Role in the Creative Process, will be moderated by Juan Reyes, the Executive Director of the 8K Association and includes Brad Collar, Senior Vice President, Global Archives & Preservation Services for Warner Bros. Discovery; Chris Gillaspie, Film Scanning Director at Warner Bros. Discovery; and Greg Ciaccio, Vice President, Post Production, Original Content & Image Capture at IMAX.
This exclusive panel is scheduled from 10:40am to 11:10am on Monday April 7, as part of NAB’s Creator Lab presentations in Theater A, South Hall (SL9823).
8K Production Workflow is Expanding
To further illustrate how the 8K production workflow is dramatically expanding across the industry, the 8KA is also sponsoring a multifaceted exhibit and demonstration area in the LVCC West Hall (#W3942).
Companies participating in this effort include Samsung (8K televisions), AMD (8K 120Hz gaming over HDMI), 4BY4 (8K upscaling and video optimization), BZB GEAR (8k splitters, switchers and extenders) and WyreStorm (8K HDMI certified cables). All of these demonstrations will be conducted using a variety of compelling content.
Additionally, in cooperation with content creators SAVG Studio and 4BY4, the Association has developed two new 8K “sizzle reels“ which will be available for industry use.
For more information about the 8K Association, please contact: [email protected]
About the 8K Association
The 8K Association (8KA) is a not-for-profit organization composed of key technology companies in the consumer and professional 8K ecosystem. The 8KA has been organized to educate, certify, promote and evangelize the many aspects of the 8K ecosystem from content creation and production to distribution and consumer consumption. The 8KA mission is to accelerate industry-wide adoption of 8K content, products and services. The 8KA has established a number of work groups to help provide information about the state of the 8K ecosystem to consumers, organizations and standards development groups.
