Further expanding its global partnership network, AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced that its groundbreaking Audience Analytics System is now available to be integrated with the IAdea XMP-7300 media player.
According to AdMobilize Head of Marketing and Sales Michael Neel, AdMobilize and IAdea will demonstrate the integrated solution at InfoComm 2018 at AdMobilize Booth #N3536 and IAdea Booth #N3238. In fact, a uniquely bundled package brought to the industry by AdMobilze and IAdea will also be available for inquiries.
“IAdea is a leader in the rapidly growing and expanding global digital signage market,” Neel said today. “The company’s award-winning commercial-grade digital signage media players and integrated displays set the standard by which other manufacturers are measured. By focusing on partnership, IAdea has created one of the largest ecosystems around open standards across a wide variety of business markets, and, now, AdMobilize is proud to become a part of this vibrant and growing ecosystem of third-party solutions providers.”
According to John C. Wang, CEO of IAdea, “We are excited to make the AdMobilize Audience Analytics System available as an option on our True 4K, high-performing XMP-7300 media player. The AdMobilize platform delivers a level of real-time accuracy, flexibility and segmentation that is unmatched in the market today. The addition of this analytics platform further enhances the performance value of our XMP-7300 media player, making it an even more complete solution for systems integrators and end-user customers.”
With all of the features incorporated into IAdea’s full HD players, the XMP-7300 integrates full 4K video with 1080p HTML5 playback for dynamic presentations. It supports H.265/HEVC codecs for playback of full resolution 4K video at high bitrates for artifact free crystal clear UHD video. Like all IAdea HD players, the XMP-7300 runs fanless and operates in high-heat conditions up to 50C/122F.
The XMP-7300 player incorporates IAdea’s award-winning AnyTiles technology that is pixel perfect, infinitely scalable and contoured for systems integrators seeking the highest standard of videowall solutions. This highly robust and scalable digital signage device packs the richest features into one palm-sized appliance suitable for professional installations, outdoor environments, in-train advertising (anit-shock and anit-vibration) and videowall applications.
The AdMobilize Audience Analytics solution can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow; amongst much more. All captured analytics are fed to a cloud-based dashboard (real-time in less than 15 milliseconds) or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.
A growing number of partnerships with third-party companies is fueling the adoption of AdMobilize solutions in North America and, increasingly, around the world. Last year alone, AdMobilize entered into a dozen partnerships with a broad range of companies from the United States, the United Kingdom, Canada, Mexico, Japan, Peru, Australia, and beyond. In fact, AdMobilize now has relationships in place with more than 100 companies that span virtually every major vertical market. For hi-res photography, click here.