Industry veteran joins the team to drive marketing of the iconic brand as it expands in the U.S. market.
Allen & Heath USA announces the appointment of Jeff Hawley to its U.S. marketing team under the American Music & Sound (AM&S) umbrella.
For over a decade Hawley was a leader in the Yamaha marketing team, focusing primarily on digital marketing, corporate branding and B2C initiatives. In his role as marketing manager for Allen & Heath USA, Hawley will leverage his extensive music industry and marketing background to further expand and enhance all facets of Allen & Heath marketing within the US.
“I have worn many different hats throughout my career in the music industry, from market research to retail and product design to marketing,” said Hawley. “It is quite exciting to bring it all together in support of the stellar team at Allen & Heath here in the US and in the UK."
Tim Schaeffer, Senior VP for Allen & Heath USA added, “As we continue to raise the profile of Allen & Heath in multiple markets across the US, Jeff’s unique experience will enable us to reach the next level. I am excited to welcome him on board. His appointment is a great example of our continued commitment to being the leader in our industry.”