ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a subsidiary established in Zug, Switzerland. With €30 million in equity funding secured to accelerate its global growth, AES is set to scale the international expansion of ASB GlassFloor, further strengthening its global presence and delivering significant innovation to the industry.
AES will introduce a flexible long-term rental solution, making the ASB LumiFlex LED Courts more accessible than ever. Building on this, AES will specialize in commercializing, servicing, and operating the LED ASB LumiFlex courts for clients within the sports and events industry, establishing the floor as a powerful revenue-generating marketing platform. Additionally, AES will operate its own inventory of mobile LumiFlex floors, executing rental events and running designated event locations. To complement these operations, the company has developed an integrated software ecosystem, with a forthcoming app store, that will host value-added applications ranging from fan activations to educational content to coaching tools.
“In today’s sports and event world, our clients – whether federations, teams, arenas, event organizers or other rights holders — are looking for innovative solutions that can elevate the fan experience and unlock new revenue streams. They are seeking reliable, turnkey solutions, backed by flexible financing and true partnership models that allow for greater value creation,” said Benedikt von Dohnanyi, CEO and Co-Founder of AES. “AES delivers exactly that. We provide end-to-end services around the use of the ASB LumiFlex to help clients maximize the value of their assets.
Benedikt von Dohnanyi brings a distinguished track record in sports marketing, entrepreneurship and business innovation. Previously, as Director Summer Sports at Infront Sports & Media, he managed some of the company’s largest sports assets, playing a key role in overseeing and developing the expansion of the global rights portfolio across multiple markets. Renowned for structuring major commercial partnerships with leading corporations, athletes and rights holders worldwide, he is instrumental in positioning AES at the forefront of delivering transformative, client-centric solutions to the global sports and events industry.
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About ASB GlassFloor
ASB GlassFloor is a leading provider in innovative sports flooring, transforming arenas into dynamic, multi-functional, and interactive spaces. The high-tech glass floor ASB LumiFlex redefines performance, safety, and design in sports venues worldwide.
The full-LED glass court ASB LumiFlex has established itself as a trusted standard in elite competition, approved by players and teams in the German Basketball League, the Euroleague, and the Greek Basketball League. Permanent installations at BMW Park in Munich (home of FC Bayern Munich Basketball) and the OAKA Arena in Athens (home of Panathinaikos Basketball) demonstrate its reliability and acceptance at the highest level. Since 2025, ASB has also been operating its own Athletes Lab in Orlando, giving professional players firsthand experience with the ASB GlassFloor. In addition to basketball, the technology is expanding into several other indoor sports, including volleyball and handball.
The product portfolio also includes ASB MultiSports, featuring customizable LED game lines that switch between sports at the touch of a button. Both LumiFlex and MultiSports combine advanced technology with sleek design for unmatched versatility.
ASB GlassFloor is certified by FIBA, IHF, and FIVB and meets all requirements for area-elastic sports floors according to EN 14904. Built with durable glass and aluminum, the floors offer a lifespan of up to 70 years, making them a sustainable, high-performance choice for modern sports facilities.
For more information, visit aes.asbglassfloor.com
