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Atlona Expands New York Area Sales Presence with Metro Tech Reps

Newest manufacturers’ representative firm excited to build on Atlona’s continuing AV innovation, industry trend alignment, end-to-end solution scope and exceptional support

SAN JOSE, Calif., May 24, 2017 – Atlona has bolstered its sales network in one of the United States’ largest commercial AV markets. Effectively immediately,Metro Tech Repswill serve as a manufacturer’s representative for the Metropolitan New York area.

The latest member of Atlona’s rapidly expanding global lineup of expert channel partners, Metro Tech Reps will work closely with AV systems integrators and consultants to bring the benefits of Atlona AV solutions to customers in territories including the five boroughs of New York City, Long Island, Westchester, and central and northern New Jersey.

Focused on the Pro AV and Integrated Systems Design market, Metro Tech Reps is committed to empowering integrators, consultants and resellers with the products and support they need to ensure success in even the most complex projects. Founded by 28-year audiovisual industry veteran Toby Daschbach, the company leverages extensive experience to be their clients’ go-to resource for the latest industry-leading technologies, products, training and service.

Metro Tech Reps was drawn to Atlona by the manufacturer’s award-winning products and its superior customer and sales channel support. “Atlona continues to develop new innovations that consistently meet the evolving requirements and trends in the audiovisual integration space, while going beyond point-to-point products to offering total end-to-endsolutions,” said Daschbach. “Meanwhile, Atlona’s exceptional integration programs and warranty will give our integrator clients confidence that they can deliver reliable systems while driving their business success.”

Daschbach highlights recent Atlona introductions as aligning perfectly with market needs. “The HDVS-300 soft codec switching product is a great fit for today’s tremendous demand for small-room conferencing solutions, while the ability of OmniStream™ to deliver great content over a standard network at low latency stands out in the often-confusing AV over IP marketplace,” he said. “Tying it all together, the new Velocity™ system gives Metro Tech Reps the ability to deliver not only comprehensive signal distribution but also a fantastic cloud-based control platform to integrators and end users in our territory.”

Amelia Vrabel, national sales manager, commercial for Atlona,notes that Daschbach’s deep integrated systems experience, extensive connections and client-first approach make Metro Tech Reps well-suited to bringing Atlona’s growing solutions portfolio to an expanding array of customers.

“Toby is well-known in the industry for his passion towards supporting his clients and the products that he represents,” saidVrabel. “He shares our commitment to delivering leading-edge solutions that address the latest AV trends while optimallymeeting customers’ needs. We look forward to working with Metro Tech Reps to bring our benefits to systems integrators and end users in the Metropolitan New York region.”

About Atlona

Atlona is a leading global manufacturer of AV and IT distribution and connectivity solutions. In an ever-changing industry, the company has been designing and engineering innovative, award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare.

Atlona’s products and services enable system designers, integrators, consultants, and installers worldwide to simplify installation, minimize maintenance and maximize the versatility of premier automated control solutions.  Backed by an industry-exclusive 10-year warranty, Atlona’s customer-driven products are designed and developed with the features, performance and reliability that leaders demand.  More information about Atlona is available at  Follow Atlona on Twitter at @Atlona.

About Metro Tech Reps

Founded in 2016, Metro Tech Reps is a manufacturer’s rep firm in the Pro AV and Integrated Systems Design market serving the New York metro area. Territories include Metro NY including New York City, Long Island and the Hudson Valley, Northern and Central NJ and Fairfield County CT.  For more information about Metro Tech Reps – visit

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