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Atlona(R) to Showcase New HDBaseT(TM) Product Lines in BTX Technologies’ Booth at InfoComm 2013

SAN JOSE, Calif. — June 5, 2013 — Atlona(R), a leading digital connectivity solutions provider, today announced that the company will be showcasing its latest HDBaseT(TM) product lines for commercial AV installations at InfoComm 2013 in BTX Technologies’ booth 3759. On display will be the company’s new matrix switchers, distribution amplifiers, and extenders, which simplify the transition from analog to digital sources in schools and corporate environments.

Atlona products in BTX’s booth include the PRO3HD44M HDMI(R) input matrix switcher, which uses HDBaseT technology to extend HDMI outputs up to 230 feet (70 m). By using Power over Category cable (PoCc), compatible remote receivers no longer require a separate power supply, further simplifying installations. The unit offers full control of connected devices via serial RS-232 or IR remote control without any additional cables. The switchers can also be controlled via TCP/IP, RS-232, and front panel displays. S/PDIF outputs allow audio distribution to zone amplifiers and a USB port is included to simplify firmware updates from the field.

Also on display will be the Atlona AT-HDCAT-8ED distribution amplifier featuring two auto-switched HDMI inputs and an HDMI output for cascading or local monitoring. For commercial applications, the amplifier’s balanced analog audio outputs with captive-screw terminals enable more secure connections. The unit also offers EDID management for monitor compatibility, a USB firmware update port, and PoCc compatibility to eliminate the need for separate power supplies from receivers. In addition, the AT-HDCAT-8ED extends eight outputs up to 328 feet (100 m) over a single category cable — enabling the ability to send single sources to multiple displays.

“At InfoComm, BTX will showcase a number of must-see Atlona solutions, including our latest HDBaseT products specifically designed to help commercial AV installers meet the industry’s most demanding digital connectivity requirements,” said Bill Schripsema (CTS(R)), commercial product manager, Atlona. “With the BTX staff’s deep knowledge of HDBaseT, our presence at the company’s booth will bring more value to our customers at the show.”

“Attendees at this year’s InfoComm will have the opportunity to see an assortment of amazing, award-winning solutions available through BTX, ” said Kim Robbins, senior marketing manager of BTX Technologies. “At BTX, we look forward to offering our technical expertise and deep product knowledge to our customers as we highlight Atlona’s new HDBaseT matrix switchers, distribution amplifiers, and extenders in our booth 3759.”

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About BTX Technologies, Inc.

BTX manufactures and distributes the industry’s finest interface and integration products for audio, video, security, digital signage, and many other applications. Providing its customers with value-added “Beyond Distribution” services, the company backs every product it sells with a rigorous in-house testing program and highly trained customer support team. The company has been certified as an InfoComm International(R) Sapphire Certified Audiovisual Solutions Provider(R) (CAVSP(R)) since 2007. In business since 1967, the company’s products are available online at

, by calling 800-666-0996, and from a selection of international distributors listed on the company’s website.

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All trademarks and registered trademarks mentioned herein are the property of their respective owners.

About Atlona(R)

Atlona(R) is a leading provider of innovative, reliable AV and IT connectivity solutions. Since 2003, the company has been designing and engineering award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare.

Atlona’s products and services enable system designers, integrators, consultants, and installers to simplify installation, minimize maintenance, and maximize the versatility of premier automated control solutions. Atlona’s vision is simple: deliver customer-driven products designed and developed with the features, performance, and reliability that industry leaders demand; and deliver the best value in the industry.

More information about Atlona is available at


(C) 2013 Atlona Inc. All rights reserved. Atlona and the Atlona logo are registered trademarks of Atlona Inc. in the U.S. and other countries. All other names and marks are trademarks of their respective holders.

Product prices and availability are subject to change without notice.

Actual products may vary from images shown.

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