Las Vegas, NV (April 9, 2018)—More than 40 exhibitors are showcasing some type of ATSC 3.0 product or service at the NAB Show as the new broadcast standard begins to pick up momentum.
Next-generation television will be the talk of the 2018 NAB Show, the ATSC predicts. A “Road to ATSC 3.0” exhibit in the Grand Lobby at the Las Vegas Convention Center is showcasing deployment plans for ATSC 3.0 in cities throughout the U.S. and the world. “With approval of the ATSC 3.0 suite of standards, the focus shifts from development of the standard itself to early deployments across the world,” said ATSC President Mark Richer.
“Of course, all eyes were on South Korea during the Winter Olympics and their stunning 4K broadcasts. At the NAB Show, we will focus on the first stations that are signing on here in the U.S. and give attendees a look at how next-generation television is being tested and introduced. I’d encourage anyone curious about what’s coming to stop by the Road to ATSC 3.0 exhibit in the Grand Lobby for an update on the Cleveland test stations, the Phoenix Model Market project, WRAL in Raleigh, and the ongoing work by Sinclair Broadcasting and others to light up ATSC 3.0 in Dallas and other markets.”
The NAB is coordinating a unique autonomous bus service linking the Central and South Halls, showing how terrestrial reception of ATSC 3.0 signals will be possible. “One of ATSC 3.0’s key benefits is mobility, giving broadcasters who deploy the new service reach far beyond the living room screen,” Richer said. “We fully expect ATSC 3.0 to be entertaining passengers in self-driving vehicles, and for this technology to be used for providing other data services to riders—whether in an autonomous vehicle or on-the-go with future mobile devices.”
A guide to ATSC 3.0 products and services from ATSC members at the NAB Show is available for download from the ATSC website.
Advanced Television Systems Committee • www.atsc.org
