Stow, OH — Audio-Technica, a leading innovator in transducer technology for over 60 years, has named the honorees of its two annual sales rep firm awards – the Samurai Award and President’s Award – for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Audio-Technica Executive Director, System Solutions Sales, at an exclusive dinner at Audio-Technica’s U.S. headquarters in Stow, OH, on Wednesday, April 15, 2026.
The Samurai Award was presented to Mavric Inc., honoring the firm for excellence in representing Audio-Technica in the U.S. Southeast, covering Virginia, Tennessee, North Carolina, South Carolina, Georgia, Mississippi and Alabama. Firm principal Pete Petty and several other sales representatives attended to accept the honor, which includes the presentation of A-T’s beloved Samurai doll.
The President’s Award was presented to Lienau AV Associates, honoring the firm for excellence in sales and support in representing Audio-Technica in the Metro NYC region. Several of Lienau’s top sales personnel were in attendance to accept the award.
Jim Schanz said, “Both Mavric Inc. and Lienau AV Associates are repeat winners of our annual sales rep awards, and we welcome them to our headquarters to celebrate their accomplishments for this year as well as years past. Their ongoing dedication to the Audio-Technica brand is self-evident in their sales performance, and we thank them for their hard work and diligent service.”
Photo caption: Audio-Technica’s 2025-26 Samurai Award was presented to Mavric Inc. Pictured L-R: Mavric sales associate Vic Stafford; Jeff Beck, Audio-Technica Regional Sales Manager; Mavric sales associate David Barrett; Mavric principal Pete Petty; Mavric sales associate Julie Van Berg; Manabu Aoki, Audio-Technica U.S. CEO/President; Mark Humrichouser, Audio-Technica Vice President, Sales, U.S. Headquarters and System Solutions Group Americas; and Jim Schanz, Audio-Technica Executive Director, System Solutions Sales.
