Avid Fires Up Huge Demand for the Groundbreaking VENUE | S6L by Leading Live Sound Companies

Live Sound Companies Worldwide Are Embracing the VENUE | S6L Mixing System to Deliver the Highest Possible Sound Quality for the Most Demanding Tours and Events
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ORLANDO, Fla., June 18, 2015 (GLOBE NEWSWIRE) -- InfoComm (Booth #1023)

-- Avid(R) (Nasdaq:AVID) today announced that leading sound companies

around the world are embracing the recently announced VENUE | S6L live

sound system, with significant orders already placed ahead of its

formal shipping date. Sound Image (USA), Spectrum Sound (USA), Solotech

(Canada), SSE (UK), Sunphonix (Japan), Johnson Audio Services

(Australia), and others are expecting significant customer demand for

VENUE | S6L, based on the system's unprecedented processing, flexible

modularity to meet the requirements of any live production, and

historic strength of VENUE live systems for tours and festivals.

"We are already seeing high demand for VENUE | S6L, and it hasn't even

been officially released," stated Dave Shadoan, President of Sound

Image. "After seeing the prototypes, Sound Image placed a significant

opening order to make sure that we receive some of the very first

consoles off of the line. We truly believe that this system will be a

game changer. It's an incredibly powerful product with an ergonomic

design that engineers want to see. We are impressed to say the least."

Alex Penn, Sales Director at SSE Audio Group in the UK commented, "We

are really impressed with what we've seen so far from the VENUE | S6L.

In developing the specification and design, Avid combined the best

aspects from their own range with new advancements based on research

into the digital console market, and then brought it together in the

S6L package."

VENUE | S6L is a fully modular, scalable live sound mixing system that

delivers best-in-class functionality for a range of live sound mixing

applications, including front-of-house, monitor, broadcast, theater,

and more. Featuring modern, touchscreen workflows and the industry's

most advanced live sound engine, VENUE | S6L offers unprecedented power

to easily handle large, complex tours and events. Thanks to tight

integration with industry-standard Pro Tools(R), Avid VENUE | S6L

functions as the perfect front-end to the Avid MediaCentral(TM)

Platform, the most fluid end-to-end media management and distribution

platform in the industry.

"The groundbreaking VENUE | S6L has fired up huge demand from customers

who need cutting-edge workflows and unparalleled processing power to

meet the challenges of the most demanding productions," said Jeff

Rosica, senior vice president, worldwide field operations, Avid.

"Setting a new benchmark for live sound innovation, VENUE | S6L will

help our customers support the biggest performances around the world."

Availability

Avid VENUE | S6L will be available in the second half of 2015.

About Avid

Through Avid Everywhere(TM), Avid delivers the industry's most open,

innovative and comprehensive media platform connecting content creation

with collaboration, asset protection, distribution and consumption for

the most listened to, most watched and most loved media in the

world--from the most prestigious and award-winning feature films, music

recordings, and television shows, to live concerts and news broadcasts.

Industry leading solutions include Pro Tools(R), Media Composer(R),

ISIS(R), Interplay(R), and Sibelius(R). For more information about Avid

solutions and services, visit http://www.avid.com/, connect with Avid

on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to

Avid Blogs.

(c) 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid

logo, Avid Everywhere, EUCON, Interplay, ISIS, Media Composer, Pro

Tools and Sibelius are trademarks or registered trademarks of Avid

Technology, Inc. or its subsidiaries in the United States and/or other

countries. The Interplay name is used with the permission of the

Interplay Entertainment Corp. which bears no responsibility for Avid

products. All other trademarks are the property of their respective

owners. Product features, specifications, system requirements and

availability are subject to change without notice.

CONTACT: Avid

         Sara Griggs

sara.griggs@avid.com

         310.907.6909

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