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AVoIP Case Study: DirecTV over IP

Just Add Power designs a seamless integration at new Liberty Station American Tavern and Smokehouse locale

Liberty Station American Tavern and Smokehouse’s latest location in Madison, Wisconsin was looking for a way to entertain patrons with live sports and other televised programming. Integrator Audio Contractors LLC relied on Just Add Power’s 3G AV-over-IP platform to reliably deliver video content to 12 displays while providing cost-effective scalability and effortless source switching for employees.

While Liberty Station started out with four DirecTV boxes, the ultimate number of sources required was an unknown. So, scalability was key, and we had two options for providing it,” said Andrew Szlapka, commercial sales/system design at Audio Contractors. “We could utilize a video matrix switch with plenty of extra ports that they may never use — an option that represented a huge investment — or we could help them keep costs low by utilizing an IP-based solution that could be expanded as needed. IP was the obvious way to go, and Just Add Power is our go-to when deploying these systems due to its reliability, seamless setup, and cost-effective scalability.”

Liberty Station’s Just Add Power system offers an ultra-low 16 milliseconds of latency from source to screen and supports 4K Ultra HD resolutions and HDMI 2.0 devices with HDCP 2.2. The platform enables seamless switching between any resolution HDMI source as well as uncompressed, lossless multichannel audio formats, including Dolby Atmos support. Video wall functionality is built-in for displays installed in portrait and flipped configurations, as well as image push, pull, and pop features. An integrated scaler on the receiver automatically adjusts the picture to fit the screen.

Each of the tavern’s DirecTV boxes is equipped with a Just Add Power VBS-HDIP-707 PoE transmitter, while VBS-HDIP-508 PoE receivers are attached to the displays. The AV-over-IP platform is engineered to provide complete scalability, so expanding Liberty Station’s system with an additional screen or DirecTV box is as simple as adding another receiver or transmitter. Staff control the guest experience using the Kramer Control browser-based solution running on an iPad. Real-time feedback allows them to see which DirecTV box is playing on which displays. To change sources, they simply tap a source to select it and tap on the screen or screens they want to display it on.

“We are proud to play a part in the next chapter of the Liberty Station American Tavern and Smokehouse,” said Taft Stricklin, sales team manager at Just Add Power. “Like its predecessors, a key component at the Madison locale is the viewing experience it provides for guests. Our system has performed reliably day in and day out at the tavern to provide that experience. In addition, staff love how simple it is to switch sources on any display. If patrons are watching a game on a certain TV and move to another, it only takes a second to send their game to the new location.”

More information about Audio Contractors is available at More information on Just Add Power and its products is available at


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