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AVoIP Case Study: Lexus dealership digital signage

Video communication is powerful at point of sale

In the highly competitive automotive industry, dealerships need to provide an elevated in-dealership experience with an environment that immediately grasps customer attention and entices them to purchase. Hendrick Lexus in Pleasanton, California is an award-winning dealership serving the Bay Area in Northern California. Recently, the innovative Lexus dealer enhanced its showroom with a dazzling new video wall powered by RGB Spectrum’s Galileo processor. The 4K video wall is comprised of twenty-four Samsung 55-inch LED displays in a 3 x 8 array.

The showroom video wall is designed to engage  customers from the moment they walk in. Its content and size command customer attention, engage customers in the luxury Lexus brand, in order to drive buying interest. Dynamic 4K resolution videos present the latest Lexus models and industry-leading vehicle features, helping to guide customers through their decision-making process.

The Galileo processor receives feeds from multiple media servers and cable boxes, depicting a variety of Lexus promotional videos, dealership promotions, sporting events, and local and national television broadcasts.

The Galileo processor supports both conventional baseband and IP stream inputs at up to 4K resolution. The processor works with all types of video walls, whatever display technology is chosen.

The processor offers the flexibility to display content in any size, anywhere on the video wall surface. Display layouts can be changed instantly to enhance viewer attention and interest. Operators can select preset display layouts, switch and route sources, and size and position windows on the fly.

Advanced features include a unique “wall mimic”, whereby the entire wall display or any region of interest can be encoded and streamed for live viewing elsewhere, HDCP content protection, and automatic IP stream discovery for RGB Spectrum’s Zio® AV-over-IP encoders.

Hendrick Lexus has been very pleased with the results of its Galileo-based showroom video wall.
It reinforces the dealership’s culture to provide an exceptional customer experience, as well as improving customer engagement, enhancing Lexus brand loyalty, and generating customer purchase interest.
The dealership group will be implementing this showroom video wall in its other locations.

The Galileo processor is the ideal solution for digital signage, corporate lobbies, entertainment and sports venues, boardrooms, education, security operations centers, control rooms, and command centers.

Hendrick Lexus of Pleasanton, California is the premier Lexus dealer in the Northern California Bay Area. This 2019 Elite of Lexus dealership award-winner is part of the Hendrick Automotive Group, one of the largest privately held automotive retail organizations in the U.S. Headquartered in Charlotte, North Carolina, the company has automotive operations in 14 states. For more information, call (925) 401-3565 or visit

Interlock Tech Solutions is an audio-visual systems integrator and electrical contractor specializing in commercial AV, business IT solutions, security and communications based in Lewisville, Texas.
For more information, call 972-767-5846 or visit

RGB Spectrum designs audio and video processing solutions for discerning customers worldwide. Our best-of-breed systems combine both hardware and software elements to satisfy the unique needs of our client base. For more information, visit


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