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Backblaze to Showcase Next-Generation, Cloud-Based Media Workflows

SAN MATEO, California March 30, 2023 — In booth N3226 at the 2023 NAB Show taking place April 16-19, Backblaze will showcase its newest cloud storage solutions for helping media teams advance content more easily and affordably. Backblaze will highlight a number of joint solutions with leading media asset management (MAM), network attached storage (NAS), and other tools that media pros can use daily within their workflows.

Backblaze B2 Cloud Storage

Backblaze B2 Cloud Storage makes storing and using media astonishingly easy. The platform provides always-hot, S3-compatible object storage that’s readily available for teams, outside collaborators, and their customers via the web and seamless integrations with preferred media software and hardware. Whether people are capturing, editing, managing, distributing, or safeguarding precious content, Backblaze helps them access what they need, when they need it, so they can advance and monetize content without fears of complexity, delay, or cost. With flexible, transparent pricing options, customers can buy Backblaze B2 their way, and always know what they’ll pay: choose capacity-based pricing at $5/TB/month for storage or choose all-inclusive storage bundles starting at $1,560/20TB/year MSRP — either way with no costly minimum storage duration fees.

Backblaze B2 Cloud Storage is used by leading media organizations including American Public Television, Fortune Media, Canal+, Nodecraft, Austin City Limits, and works with industry leading workflow tools including iconik, Synology, Quantum, LucidLink, and Archiware.

Universal Data Migration

Backblaze Universal Data Migration takes on the burden of moving media from legacy cloud, on-premises, and LTO tape sources into B2 Cloud Storage, because there’s not much value in a media archive if it’s not easily, affordably, and readily accessible to those who need to use it — producers, editors, vendors, and contractors — regardless of their locations. Backblaze also incurs 100% of the data transfer and egress fees for inbound migrations with committed contracts and capacity bundles so customers can say goodbye to lock-in and hello to B2 Cloud Storage gains, all without fears of migration cost, complexity, downtime, or data loss.

Cloud Replication

Backblaze Cloud Replication allows customers to copy their files to multiple regions automatically for local access speed, redundancy, and data residency requirements. As media teams that increasingly collaborate across locations and/or distribute workloads across time zones, the service can help ensure data is closer to users around the globe, which in turn can help speed up production and post-production work irrespective of edge infrastructure. It also supports some organizations’ data protection and compliance needs. Backblaze charges no fee for Cloud Replication; standard storage rates do apply.

Speaker Presentations

Backblaze will also be presenting at the following theater sessions:


  • “Reduce Cost Not Speed: Affordable Cloud Infrastructure for High Performance Content Delivery” (April 17, 1:00 p.m., North Hall Create Innovation Theater, details here)
  • “Cloud Readiness: The Future of Hybrid Media Workflows” (April 18, 1:00 p.m., North Hall Create Innovation theater, details here)
  • “Fueling Production and Post Workflows in the Cloud: A Goalcast Story Featuring Backblaze, LucidLink, and iconik” (April 18, 3:30 p.m., Central Hall Create Inspiration Theater, details here)

Company quote

It’s an exciting time to be at NAB and bringing affordable data storage to media and entertainment companies. As companies move beyond the emergency operational shifts that they implemented during the pandemic, we are seeing a greater need for both cloud-based media tools and affordable storage that allows files to be shared anywhere and quickly delivers teams the assets they need, no matter where they happen to be sitting.”

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NAB Spokesperson

Nilay Patel, co-founder and vice president of sales at Backblaze, has served as VP of sales since 2009. He was part of the founding team at Backblaze and launched Backblaze Business Backup and the Partner Program. In early 2011, Patel left to co-found Selligy, which was acquired by Veeva Systems (NYSE: VEEV) in mid-2015. Soon thereafter, Patel returned to bring his unique background in development and sales back to Backblaze. In addition to Selligy, Patel was the first employee in Europe for both Electric Cloud and MailFrontier. He opened up the territories by selling products to Nokia, Ericsson, Siemens Medical, Bertelsmann, and other large enterprises.

About Backblaze

Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over 2 billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, California. For more information, please go to

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Image Caption: Nilay Patel, Co-Founder and Vice President of Sales, Backblaze

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