Christie, a leader in creating and sharing the world’s best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville which opened on November 5. Every B&B auditorium is powered by a Christie Solaria Series DLP projector and has Christie Vive Audio, the cinema industry’s only purpose built line array speaker solution, with installation by Sonic Equipment Company, a leading provider of cinema sales and services. The B&B Theatres Wentzville Tower 12 introduces the state of Missouri to the revolutionary performance of Christie Vive, whose unique ribbon driver technology and line array speakers help unlock the dynamic range of motion picture soundtracks.
The Wentzville Tower 12 includes the first B&B Theatres to have two B&B Grand Screen auditoriums, both featuring massive wall-to-wall curved screens which are among the biggest in the country at over six stories wide and three stories tall. The superior performance of Christie projection technology fills the screens with bright and vibrant images and deep, saturated color, while Christie Vive Audio ensures movie-goers a real-life audio experience in every seat of the house. Patron comfort is paramount, with all 12 auditoriums featuring electric reclining leather seats. The theater’s B&B Marquee Bar and Grille also offers a full bar and lounge where guests can enjoy food and cocktails before, during or after the movie, and take them into any of the 12 auditoriums.
“The Wentzville Tower 12 is one of our most exciting theatres to date and is a great addition to the community,” said Bob Bagby, president of B&B Theatres. “Sonic Equipment did an exceptional job of installation. Their ongoing technical service and maintenance provide us with the utmost in security. The selection of Christie projection and speaker technology ensures that our guests enjoy a state-of-the-art movie-viewing experience that is unlike any they’ve ever known before.”
“Sonic Equipment is committed to helping exhibitors of every size bring the magic of digital cinema to communities across America,” said Ron Hageman, executive director at Sonic Equipment Company. “Christie’s complete cinema solutions are our top choice for installations because their unmatched quality and reliability are essential to our reputation as a trusted source for exhibitors looking to build an entire theatre or upgrade their current facilities.”
“Bringing Christie Vive Audio to Missouri is the latest milestone for our cinema sound solutions, which are winning industry praise for their exceptional timbre matching, enhanced voice intelligibility, and low distortion,” said Patrick Artiaga, director of business development, Audio Solutions, Christie. “We are proud that B&B Theatres selected the complete Christie cinema solution, from digital projection to sound technology, to help make B&B Theatres a top destination for entertainment.”
Christie Vive Audio provides a hyper-accurate audio experience and unlocks the full dynamic range of the DCI digital cinema audio and supports leading formats such as Auro 11.1, Dolby Atmos, 7.1 and 5.1 surround sound. The complete solution features screen channels, wall and ceiling surround speakers that use unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema.