BrightSign, LLC®, the global market leader in digital signage players, today announced a pair of digital signage installations at San Francisco Bay Area dining establishments. In both cases, BrightSign teamed with c3ms media to help these restaurants embrace the shift to digital. But these digital shifts included much more than simply incorporating digital menu boards in these restaurants. The new digital signage helped these restaurants update their branding, refine their menus, and increase revenue & profitability.
Next week in Chicago all eyes will turn to the restaurant industry at NRA Show 2015 – the tradeshow attracts decision-makers from all facets of the restaurant industry. Most recently, discussion at NRA has centered on harnessing the power of technology to improve the customer experience and facilitate business growth. Digital signage is an integral component of this discussion, and the two case studies announced today are shining examples of restaurants utilizing digital signage to grow their businesses.
Fraiche Yogurt is a small chain of boutique establishments in the San Francisco Bay Area serving up nutritious food, including artisanal frozen yogurt; raw juices & smoothies; sweet & savory snacks; and other freshly prepared treats. One of its four Bay Area locations is situated in Terminal 3 of San Francisco International Airport. Fraiche installed a digital menu board display to help it stand out in an area crowded by many other food vendors. Fraiche enjoyed a 35% sales increase since installing the new digital menu boards, and plans are now underway to retrofit Fraiche’s three other establishments in the San Francisco Bay Area.
Lee’s Sandwiches – legendary in fast food circles for pioneering the Vietnamese-style deli movement – chose to implement digital menu boards in one of its new concept locations in Dublin, California. For Lee’s, ‘going digital’ meant much more than just digitizing its static menu boards – it afforded the opportunity to reevaluate the menu as a whole and refine the way Lee’s welcomes and serves its customers. After an extensive re-working of the menu, the Dublin location now serves customers more efficiently than before and plans are underway to roll-out digital menu boards in other locations.
BrightSign at NRA Show 2015
At NRA, BrightSign will showcase its upcoming digital menu board partnership with WAND Corporation, as well as its integration with Waitlist Me. In addition, BrightSign’s booth (#6067) will feature a ThruVu transparent display cooler and a 10’ high 2×3 video wall menu board. Throughout the booth, visitors will see real-world BrightSign installations from across the country, including Papa Murphy’s, Auntie Ann’s Pretzels, Church’s Chicken, Lee’s Sandwiches, Fraiche Yogurt, MJ Freeway’s Harborside Café, Argo Tea and Rockbot.
Journalists attending NRA who wish to meet with BrightSign should contact John Snedigar at [email protected] to secure a 1:1 briefing.
For more information about BrightSign and the company’s portfolio of digital signage solutions, visit http://www.brightsign.biz.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign 4K players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.