Grand Rapids, Mich. –
Broadway Systems, the leading provider of
advertising management software
for cable networks, announced today that John Howard recently joined the company as project manager. Howard will be part of the company’s New York City-based client services team.
Howard has spent more than 20 years in the industry, most recently providing inventory management and business strategies for national cable networks. For four years, as director of scheduling operations for SiriusXM Radio, he was responsible for ad sales operations across more than 200 channels. He also worked as a manager of consulting and implementation projects for VCI Solutions, as well as a senior broadcast consultant and senior account executive for Columbine JDS Systems (now Harris).
“The demand for Broadway’s software and services has been tremendous, and we continue to invest in our delivery and support team,” said John Sorensen, president of Broadway Systems. “We were very fortunate to add someone with John’s experience and know he will be a valued resource to our
customers.”
Howard can be reached at (616) 454-4400 or
.
About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at
