Ipswich, UK (Feb 16, 2022) — Celestion, the premiere manufacturer of guitar and bass loudspeakers as well as PA drivers for sound reinforcement applications, is partnering with the pioneering blockchain music platform Aurovine and the exciting music art focused digital marketplace MusicArt to offer branded NFT graphical design artwork and imagery.
The move follows the success of CelestionPlus.com, the company’s website which offers digital downloads of speaker tones and digital plugins that bring the power and sound of Celestion speakers straight to users’ digital workstations. NFTs of graphical design artwork and imagery seem like a natural extension of this, which will allow Celestion fans to further immerse themselves into company’s world.
“Celestion has always been an integral part of the music industry and seeks to support it and the artists within,” says Ken Weller, Celestion Head of Marketing. “NFTs provide a commensurate reward for work produced by artists. As a well-loved and recognised brand, we understand that people want to feel ‘part of’ Celestion. NFTs provide this affinity for followers of Celestion, guiding musicians and artists towards a supportive environment where their work can be nurtured.”
Celestion have partnered with Aurovine – the artist development company famed for the world’s first music blockchain streaming platform, which provides an ethical alternative for fans to support their favourite musicians.
“It`s a great honour for Aurovine to be asked to partner with Celestion speakers in helping them develop and evolve their NFT artwork into the block chain marketplace,” says Aurovine Managing Director Danun Todd. “As a musician who uses Celestion speakers in the guitar amplifiers that I own and use, it’s fantastic to explore the possibilities that are out there with Celestion NFTs, sharing the brand and content with fans.”
The same ethos that connects the three companies is at the heart of the venture – support for independent artists. The digital art marketplace MusicArt packages cutting-edge blockchain technology in a user-friendly interface that allows unsigned musicians to take control of how they monetise their work. Now Celestion’s NFTs have joined the pantheon of works from legacy acts to exciting up-and-comers hosted on the MusicArt platform.
“It is possible that we could ultimately see artwork combining both our visual and audible heritage,” adds Weller. “In an increasingly physically disconnected world, NFTs provide a closer, deeper and supportive connection with the artist, the brand, along with music and art itself.”
Aurovine is the world’s first blockchain music streaming platform and artist development company, powered by the blockchain and championing the Audiocoin. Users can Discover new music, stream using Audicoins, listen, rate and share their favourite artists on social media. Aurovine presents artists with an easy way to interact with their fans and get tangible rewards for their hard work and effort. Fans can select genres, check out the most popular artists on the homepage or look at Featured Artist recommendations. Be part of the new music revolution. Music is Our Currency!!
MusicArt is a user-friendly online marketplace for single/album artwork, music posters, personalized messages, and autographs featuring low fees and transaction transparency, led by a team of experts who are passionate about art, and dedicated to introducing fans to a new way to discover music—giving new and welcome revenue streams to minters of all levels of popularity. Resurrecting the once-common belief that an album’s artwork is nearly as important as the music it wraps, MusicArt lets musicians mint limited edition digital collectibles out of the album and single artwork, autographs, and posters. The NFTs can be one-offs or multiple limited editions of up to 1,000 or more. It’s all up to the MusicArtist.
About Celestion Digital
The introduction of authentic Celestion Impulse Responses represented the company’s forward step in making their celebrated speaker tones available as digital downloads. Celestion IRs capture the essential behavior of a speaker in a particular cabinet in the specific space in which it was recorded, including the frequency and phase response of single drivers as well as the interaction of multiple speakers. They offer significant benefits in both recording and live production, enabling the desired tone to be precisely and consistently reproduced regardless of the recording or live sound environment. Explore, audition and download the extensive collection of Celestion guitar and bass Impulse Responses at celestionplus.com. The introduction of Celestion SpeakerMix Pro sees the company delivering a truly forward-thinking studio software solution that enables users to get every ounce of tone from Impulse Response technology. The companion Dynamic Speaker Responses launched alongside the plug-in exemplify the next generation in speaker response emulation, representing a true advancement in the technology of digital speaker tone.
About Celestion and Celestion Guitar Speakers
An important element to essential British guitar tone since the birth of Rock & Roll, Celestion Guitar Speakers are famous for their lively and vocal midrange character with plenty of sparkle and chime. With worldwide headquarters in Ipswich, England, Celestion design, develop and manufacture premium guitar and bass loudspeakers, and high-quality professional audio drivers for sound reinforcement. These world-renowned speakers are used onstage and in clubs, theatres and other venues the world over. Contact Celestion at: [email protected] and visit us on Facebook at www.facebook.com/celestion.