Christie is pleased to support the Giant Screen Cinema Association International Conference and Trade Show (GSCA) taking place in San Francisco September 9-11 at the Parc 55 hotel and AMC Metreon Theatre. The event includes films, professional development and technical sessions, awards, a trade show, and more.
The Giant Screen Cinema Association (GSCA) is the premier global association for advancing the business of producing and presenting educational giant screen and immersive cinema experiences and its annual conference and trade show is eagerly anticipated by industry stakeholders.
“Christie’s continued and generous support of GSCA and the International Conference and Trade Show ensures our attendees have the opportunity to experience state-of-the-art giant screen projection technology so they can make informed business decisions,” said GSCA Executive Director Tammy Seldon. “Their partnership is invaluable, and we’re grateful for their participation and dedication to the industry.”
Larry Paul, Christie’s Senior Director of Technology & Custom Solutions, Global Professional Services, will participate in the panel discussion, “Technology Trends and the Future of Giant Screen” session, on Thursday, September 10 at 2:00 p.m. Discussion topics will include key technology developments and how they will improve the giant screen experience and maintain its distinctiveness from theatrical screens as well as technology trends in the wider cinema space and how they will affect the giant screen industry.
“The GSCA market represents the opportunity to deliver image quality that is far beyond a traditional cinema projection system,” said Paul. “With flexibility in using one or more projectors per screen, Christie can create stunning imagery with a true 120Hz frame rate in both 2D, and 3D experiences that produces much greater fidelity for giant screens, which means a better audience experience and business model.”
On Friday, September 11 from 4:00-8:00 p.m., GSCA attendees will be able to visit the Christie booth to discuss digital projection technology and how it fits with their theater’s requirements as well as see the impressive results that giant screen cinemas are already experiencing with Christie solutions.
Saturday, September 12 is Dome Day. Taking place at The Tech Museum of Innovation in San Jose, the event features film screenings and professional development sessions specific to dome theaters and filmmaking. Evans & Sutherland, a Christie partner, is demonstrating its proprietary 8K Digistar 5 fulldome digital cinema system using five award-winning Christie Boxer projectors.
Included in the demonstration will be giant screen film content digitally mastered for the dome in both 8K and 4K resolution, along with original digital fulldome content also in 8K and 4K resolution. Christie is sponsoring the Dome Day luncheon, which includes a 10-minute presentation given by Christie’s Bryan Boehme, Director of Location Based Entertainment for the Americas, Christie.
Already a key player in the giant screen industry, Christie’s high-performance projection technology is drawing rave reviews at the Science Museum of Virginia’s Dome theater, Moody Gardens, and soon, the National Infantry Museum in Georgia.