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Cine Gear Expo 2017: Optical Experts to Evaluate FUJINON Lenses within Company’s Booth

Uncoated Cabrio 19-90mm Shown as Tech Preview and Cabrio 20-120mm without Servo Introduced

Wayne, N.J. – The Optical Devices Division of FUJIFILM will feature its Lens Projection Workshops with Optical Technicians from across the country, as well as its full line up of 11 Cine zoom lenses, at the Cine Gear Expo 2017, held today and tomorrow, June 2nd and 3rd, in Hollywood’s Paramount Studios.

Additional times and speakers may be added. Check Fujinon Social Media for updates.

Lens Projection Room:

Cine Gear Lens Launches

The Cabrio PL 19-90mm lens with uncoated front and rear elements will be at Cine Gear as a technology demo. This exhibition is for product development and direct customer feedback.

“We’re showing an uncoated version of the Cabrio 19-90mm as a tech demo to gain valuable customer feedback from the Cine Gear crowd,” said Tom Fletcher, Director of Sales, Optical Devices Division of FUJIFILM. “We’re exploring new options within our product range to determine which are the most beneficial to our customers. There are times when a cinematographer may desire the artistic look of natural lens flares. By design, Fujinon lenses normally do not flare easily.”

At CineGear, the Cabrio PL 20-120mm will be shown for the first time without its accompanying detachable servo, to provide additional shooting options to cinematographers who prefer to shoot more cine style. The 20-120mm zoom, along with the 19-90, 85-300, and 14-35mm Cabrios feature detachable digital servo drive units. The Cabrio PL 25-300 servo has always been optional, making all five Cabrios suitable as a standard cine or ENG-style lens. Designed using the latest proprietary optical simulation software, the entire range of Cabrio lenses offers exceptional optical performance in the center of the image and in the corners of the frame.

The newly launched “MK” Series of cinema lenses, along with the UA Series of HDR zooms, will also be making their Cine Gear debut this year in the FUJIFILM booth.

Fujinon will have a new booth location at this year’s Cine Gear – inside Stage 15 (Booth S224) – located between ARRI, Panasonic and Blackmagic.

About Cine Gear Expo
Since 1996, Cine Gear Expo has grown to become the premier event for the technology, entertainment and media industry. Cine Gear Expo offers artists and technicians the opportunity to discover state -of –the- art technology and techniques including content capture hardware, workflow software, support equipment and the latest production services. Invitees get hands-on training, gain knowledge and skills from world technology leaders and network with peers all within a professional and comfortable studio environment.Cine Gear Expo is the largest and most important event of its kind in the United States and is an acclaimed and well attended occasion attracting over 16,000 professionals from more than 60 countries each June in Hollywood, California, USA. The annual four day conference includes an unparalleled gathering of Exhibits, Premier and Master Class Seminars, Film Festival Competition with Finalist Screenings and Ceremony, New Product Announcements, Innovative Technical Awards Competition, Special Screening Events and beyond.

About Fujifilm 
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also, markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit, go to to follow Fujifilm on Twitter, or go to to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:

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