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Core Brands Introduces the ELAN New Home Program to Accelerate Dealer Business with Builders, Architects and Designers

SAN DIEGO, CALIFORNIA, September 8, 2017 – Leading control, audio, and power solutions provider Core Brands today introduced the ELAN New Home Program to help dealers serving production builders, custom home builders, architects/designers and MDUs to sell more smart home control systems through the growing builder channel. The ELAN New Home Program, which is being unveiled to CEDIA attendees at Core Brands Booth #4829, provides installers with a range of control solutions and extremely important “sell-through” services that are personalized to meet the needs of each project. 

“ELAN offers installers the best home automation standard to help builders meet the growing homebuyer demand for truly customizable smart homes,” emphasized Core Brands Director of Builder Services Bret Jacob. “Today’s homeowners demand home technology and entertainment options in their new homes, and they want this technology to be easy and personal.”

Jacob continued, “The ELAN New Home Program takes the confusion out of offering and delivering home automation standards. ELAN has been innovating home technology solutions for three decades with the philosophy of ‘Your World Made Simple.’ We are now making it easier than ever for our dealers to make ELAN solutions available to homebuyers through homebuilders. Since introducing this program in January, we have generated millions of dollars in new pipeline business for our integrators.  We are ready to take this exciting sales building program to our entire dealer base.”

The ELAN Builder Program offers ELAN dealers and builders a complete range of benefits including aggressively priced and powerfully featured base packages, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program’s benefits to homebuyers are equally strong, including that the award-winning ELAN control system features the easiest to learn and use interface that is easily personalized for each individual buyer. 

For more information, visit Core Brands at Booth #4829 at CEDIA 2017.

About ELAN

ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The new ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award from the Consumer Technology Association’s Mark of Excellence Award Program Committee at CES 2017. To learn more, visit

About Core Brands

Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit

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