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Core Brands Strengthens Program with Azione Unlimited

Panamax®, Furman®, BlueBOLT® and Xantech® solutions are now available to the entire Azione dealer network.

PETALUMA, CALIFORNIA — Building upon an already strong relationship, leading control, audio and power solutions provider Core Brands today announced it has strengthened its program with Azione Unlimited, the education and buying group for custom retailers and integrators, by making its Panamax®, Furman®, BlueBOLT® and Xantech® products available to the entire Azione dealer network.  This is in addition to the ELAN® and Sunfire® brands previously available.

“Core Brands is very pleased to offer an expanded portfolio of brands to Azione dealers,” said Core Brands Vice President of Sales Jeff Costello. “This expanded partnership will open our award-winning power and connectivity brands to Azione dealers and provide greater opportunity to go deeper in our business program and drive their more margin to their bottom line.  We value the Azione relationship and are confident our award-winning power and connectivity brands will bring great value to Azione dealers.” 

“Azione recently added its 125th dealer to the network,” Azione Unlimited Founder Richard Glikes explained. “Expanding the Core Brands partnership means we’re able to enhance our dealer’s selection in the key power and connectivity categories, offering them the exact products they need for their showrooms and their customers. Core Brands has been a great asset to our vendor network, and we’re excited to continue offering its top brands and products to our highly valued dealers.”

Azione dealers can join a WebEx conference to learn more about the new product offerings and how this expanded partnership will better serve them.

For more information about becoming an Azione Unlimited dealer, click here.

About Core Brands

Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including  ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire®, BlueBolt® and Xantech® to deliver a portfolio of connected home solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit

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