Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Core Brands Strengthens Technical Services Team, Appointing Timothy Madrid to Manager

PETALUMA, CALIFORNIA – Furthering its commitment to provide its dealers and integrators with the best technical support in the market, Core Brands, a Nortek company (Nasdaq: NTK), today announced the appointment of Timothy Madrid to Manager, Technical Services. Effective immediately, Madrid will report directly to Core Brands Director of Business Development and Customer Experience Joe Lautner.

“Tim comes to our team with a history of support experience in technical fields,” Lautner said today. “Core Brands strives to create an exceptional customer experience for each dealer working with our connected home and commercial solutions. Tim’s particularly strong background in software support will allow him to bring a fresh outlook to the A/V industry and provide our valued customers with the best support possible. We’re thrilled to have Tim taking the lead on our expert technical support team.”

Madrid comes to Core Brands from Kaiser, where he focused on streamlining business processes and customer support deliverables. Before Kaiser Permanente, Madrid was a Senior Manager at North American video game publisher Wargaming America, elevating all aspects of the fast-paced global customer support. Prior to Wargaming America, Madrid led the support at Mindjet, a mind-mapping software company. As Senior Manager of Customer Support and Service for the Americas and Asia Pacific regions at Mindjet, he built, trained and managed a team of 10 that provided customer service and all aspects of technical support.

“I’m very excited to be a part of the Core Brands team,” Madrid stated. “I’ve worked in many industries, and can already see that the Core Brands technical support team is passionate and extremely knowledgeable. It will be a pleasure as we work to improve all aspects of the experience for our dealers and end-users.”

About Core Brands

Core Brands combines the product and marketing strengths of iconic and award-winning control, audio, power management, connectivity and video distribution brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. (Nasdaq: NTK) is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit

Featured Articles